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Justin Gray

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CEO, LeadMD, Inc.

395 points

CEO and Chief Marketing Evangelist @ LeadMD. We harness the power of marketing automation software, couple it with conversational marketing, and ensure you shine like a superstar— and we guarantee it. Who does that? Unleash the 2.0 marketer within, and watch as qualified leads accelerate your sales cycle.

WEB: Check Us Out

May 1, 2012

Justin Gray asked a question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

What does "content" mean to you?

April 20, 2012

Justin Gray is now following David Raab and 1 other person

April 18, 2012

Justin Gray asked a question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

How are you organizing your content pipeline? Do most organizations even have one?

Information Technology

April 16, 2012

Justin Gray is speaking at this roundtable

Cutting Edge Content Marketing Strategies

March 10, 2012

Justin Gray and 16 other people answered this question

What does sales want more: qualified leads or early leads?

What is a lead in the context of this question? Is a lead not "qualified" data? Or is a lead all data? That's less of a question for this forum and more of one to explore within your organization. And, I don't just mean sales ... more

Demand Generation

Jan. 24, 2012

Justin Gray recommends this answer by Michael Brenner

How important is it to create different kinds of media for content campaigns, i.e. video, slideshare, etc.?

Today's customer landscape is so fragmented. And it's important to understand the audience you're trying to reach and deliver the content that answers their challenges in all the formats that they consume and across all the channels they consume it in.
To me this is ... more

Branded Content

Content Marketing

Jan. 11, 2012

Justin Gray and 3 other people answered this question at this roundtable

Top Technology Marketing Strategies for 2012 [1/5 @ 11 am]

What are the one or two significant changes you will make to your marketing plan in 2012?

Scott,
I apologize as I certainly see how my comment came off harsher than I intended - it was meant to be playful and a bit tongue in cheek but using the term "hot garbage" is neither. I'm sorry that I didn't exercise better editing ... more

Jan. 10, 2012

Justin Gray asked a question at this roundtable

Top Technology Marketers to Watch in 2012 [1/10 @ 1 pm]

How important is the participation of a knowledgeable "C Suite" within thought leadership efforts? How can organizations WITHOUT it prove its results?

Jan. 6, 2012

Justin Gray and 6 other people answered this question at this roundtable

Community Management 101: Startup Edition [1/4 @ 11 am]

How do you balance day to day activities with longer term projects? How do you get time to focus?

Please read this book. It will change your life.
http://www.davidco.com/about-gtd
http://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280

Customer Service

Community Management

Jan. 6, 2012

Justin Gray and 8 other people answered this question at this roundtable

Top Technology Marketers to Watch in 2012 [1/10 @ 1 pm]

What is the state of sales and marketing alignment in the technology industry?

Carlos touches on something that I would say is key in any sort of "alignment" exercise. Shared goals. If Marketing is compensated to drive new leads - that's what they will do. If sales is compensated to sell - that's what they will do. Those ... more

Jan. 4, 2012

Justin Gray recommends this answer by Chris Selland

Can you share a great story about how an organization created a competitive advantage in the market that it served by being highly customer-centered?

See Amazon.com for what to do. And Best Buy for what NOT to do.
http://www.forbes.com/sites/larrydownes/2012/01/02/why-best-buy-is-going-out-...

Customer Service

Customer Relations

Jan. 4, 2012

Justin Gray asked a question

Do you feel like you are better equipped for Marketing Automation in 2012 - and why?

B2B Best Practices

Demand Generation Software

Demand Generation Strategy

Lead Generation

Jan. 4, 2012

Justin Gray and 7 other people answered this question

Is anyone using Marketo's automated marketing software? Possibly matched up with Salesforce?

Jason,
Check out:
- Data.com - with the SFDC acquisition they will become the prominent data provider
- If you are Webinar marketing make sure you take advantage of their webinar vendor connectors
- Look at Kwanzoo.com if you are doing online advertising
- Check ... more

Marketing Automation

Jan. 4, 2012

Justin Gray recommends this answer by Doug Kessler

What are your predictions for technology marketing in 2012?

I just realised how few mentions there have been for marketing automation, lead nurturing, revenue performance management...
Even I forgot it -- and I do believe we passed the tipping point for it this year.
Seeing the crowd at the Marketo Revenue Rockstars event convinced ... more

Information Technology

Technology Marketing

Dec. 21, 2011

Justin Gray and 8 other people answered this question

Which technology vendors are doing a great job with their marketing and why?

Super interesting to see Microsoft on some lists. Just goes to show that marketing can not focus on everyone - you find your target user and pursue that persona. I would say I am firmly OUT of Microsoft's realm. I also thought Comcast was a ... more

Marketing Strategy

Dec. 21, 2011

Justin Gray and 2 other people answered this question

What are some specific examples of how social media has changed the way you engage customers?

Agreed. Social breaks down barriers typically present when speaking to a "sales" individual. "Will he screw me over?", "Did I tell too much?", "Are they out to get me!?" Social's benefits center around trust. Psychologically as personal lives begin to spill over into business dealings ... more

Customer Conversations

Oct. 17, 2011

Justin Gray and 18 other people answered this question

Why isn't marketing more automated yet?

Joseph,
Aside from the obvious plug, I think you are correct here.
I would although debate that "creative" occupations provide any more hindrance than a business or marketing degree does. I graduated with e marketing as my concentration in 2001 and promptly realized how worthless that ... more

Lead Management

Following 12 Topics

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