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Justin Seibert

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President, Direct Online Marketing

98 points

Justin is the President of Direct Online Marketing, a full service search engine marketing agency that offers both paid search marketing (pay per click) and search engine optimization. He regularly speaks, writes, and gives interviews about search marketing for a number of publications and conferences.

WEB: Google AdWords Audit

Justin Seibert and 8 other people answered this question

Nov. 30, 2010

SEO Best Practices: What are 3 best practices for optimizing a landing page for organic traffic?

1. The Basics. Start by doing as much keyword research as you can to pick the right keywords. It will take you just as much time to optimize for keywords that will be extremely difficult to rank for or bring the wrong type of visitors ... more

Justin Seibert recommends this answer by Richard Pell

Nov. 18, 2010

Should a small business use a Facebook Page instead of a Web Site?

Agree largely with Jim and others in here.
Instead of? No. Ultimately you need to have control over content and layout etc and not be constrained by someone else's format as others have mentioned.
As well as? Maybe. Depends on your business and target audience.
Vital that ... more

Justin Seibert recommends this answer by Yogesh Soni

Nov. 10, 2010

Wordpress Comment Spam: How do you deal with it?

Hi
Akismet Plug in for Wordpress does good job blocking incoming spams.
Also keep updating your Wordpress to recent version to avoid any script attacks
If you are getting many comments, and would like to manage comment thread then you can install comment plug-in from intensedebate.com, which ... more

Wordpress Plugins

Justin Seibert recommends this answer by Kirsten Knipp

Nov. 10, 2010

Should I be using inbound links?

100% YES!
If you aren't cultivating & managing inbound links to your site, you are ignoring somewhere between 50-75% of the drivers of SEO value.
Our friends at SEOMoz have a great article that showcases what the primary search ranking factors are: http://www.seomoz.org/article/search-ranking-factors
You'll note ... more

Online Marketing Strategy

Justin Seibert and 2 other people answered this question

Nov. 10, 2010

How is Google Place Search going to impact your SEO strategy?

@Jim - Thanks for sharing the link. It will be interesting to see how everything shakes out. more

Marketing Strategy

Search Engine Optimization

Justin Seibert recommends this answer by John Fox

Nov. 10, 2010

Is SEO lost if I redesign my site or content?

All of the above are right on.
If you do change structure, make sure to use 301 redirects so Google knows where to find the relocated content. I've done a dozen or so redesigns and have had zero problems when I use the 301 redirects. ... more

Information Technology

Search Engine Marketing

Search Engine Optimization

Justin Seibert answered this question

Nov. 4, 2010

Who are the best providers of Contextual Advertising?

Depends on what you want to do and what you mean by "service." If you mean customer service, yes - pretty much all of them. They're really good for reach (although not tops), transparency, and controls. There is some issue of spam and people out ... more

Information Technology

Justin Seibert and 3 other people answered this question

Nov. 4, 2010

How do you determine "non-converting" keywords?

There are plenty of good answers above. Just wanted to add to a couple areas:
1. For Google AdWords, they recently announced that they're expanding their beta test of call tracking phone numbers that they provide in the ads. This should help with getting a better ... more

Keyword Analysis

Keyword Relevance

Justin Seibert published a brief

Sept. 3, 2010

How to Use the Google AdWords Display Network for Smarter Banner Ad Buys

Display Advertising

Craig Rosenberg selected a best answer for

May 1, 2010

How much should custom blog design cost me?

I know that there are likely ranges, if you could expand on that in your response...i would appreciate it. more

Justin Seibert and 3 other people answered this question

April 19, 2010

How do you manage social media? (and keep a day job)

The more you can post and monitor all platforms out of one area, the easier it will be for you. HootSuite is a great free tool, with some pretty cool paid solutions offering some more robust options, especially on the monitoring side of things. more

Justin Seibert and 1 other person commented on a brief

April 12, 2010

Is Your Web Presence Legally Compliant?

@Michael - good information, thank you for sharing.
As @Nik mentions, there's an equivalent issue with disability discrimination in the United States as well. Not using alt tags - which were developed as alternate text to describe media - cost Target $6 million in a ... more

Business Websites

Legal Compliance

Justin Seibert and 1 other person answered this question

March 31, 2010

Is anyone else wondering whether or not Twitter "SEM" really works?

Nick - the bots are crazy in all things related to marketing, search engines, etc. on twitter. I'm sure you've noticed that the real experts - the people whom you follow and whose posts you read - don't use hash tags for marketing terms.
In ... more

Justin Seibert asked a question

March 31, 2010

Exporters: How are You Reaching People in Foreign Markets?

Justin Seibert and 10 other people answered this question

March 8, 2010

What social networking communities should businesses be part of?

@Nick - Have you tried ping.fm? It's pretty useful. I've used that in the past, but my concern has always been about messaging with the different platforms, e.g. not all messages right for all audiences. more

Professional Networks

Justin Seibert answered this question

March 5, 2010

Yahoo-Bing Search Partnership

@Subhash - Yes, it should in two ways:
1. I think they can become a real player - not becoming #1 overnight if at all, but by becoming something all serious paid search marketers need to consider. They will immediately have ~ 25-30% of the market. ... more

Justin Seibert and 2 other people answered this question

March 5, 2010

Any thoughts on social media for inbound demand gen w/in science industries

@Sarah - Just one thought to expound on @Michael's second point, which is very good. If by demand gen, you mean for lead generation, I'd be a little cautious. It can absolutely turn into business for you, but social media doesn't generally go do best ... more

Justin Seibert and 1 other person answered this question

Jan. 25, 2010

Are there any online coupons for business office supplies?

Try http://retailmenot.com/

Office Supplies

Justin Seibert and 6 other people answered this question

Jan. 4, 2010

What can I do to increase web traffic to my site?

David posts some good answers. Paid search (pay per click, Google AdWords) is going to be the quickest way for you to gain traffic. It allows some great targeting features and other benefits, but as David mentions, it will cost you more money as you'll ... more

Shibley Rahman selected a best answer for

Dec. 29, 2009

Is SEO more important than social networking?

Somebody told me recently on a different forum that SEO of a company website was much more important for a company than social networking of the company producing the website? Apologies for the convoluted English, but is this true I wonder? more

Hosting and Bandwidth

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