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Kaitlin Mikalis

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Sales/Marketing, Focus

10 points

I've been in online media sales for 10 years. I am currently a Senior Account Executive for Focus and work mainly with major accounts and agencies on the West Coast to develop new business relationships, maintain and grow current relationships.

June 15, 2011

Kaitlin Mikalis recommends this answer by Scott Albro

Pandora trading at $18/share despite being in the red, would you invest?

There's a lot of negative commentary circulating on the Pandora IPO. Much of it is driven by the current "bubble" news cycle as opposed to company specifics. Some of the bearish analysis is warranted, most notably the uncertainty around royalty payments and the sub par ... more

May 31, 2011

Kaitlin Mikalis is now following Robert Keahey and 13 other people

May 25, 2011

Kaitlin Mikalis recommends this answer by Ben Smith

What are the best apps for making the iPad function like a laptop?

I work remotely from the office with only an iPad quite frequently now. In addition to syncing to our Exchange server for email, contacts and diary, my essentials are:
Evernote - both as a universal archive for images / PDFs / text but also my notepad ... more

Information Technology

May 25, 2011

Kaitlin Mikalis asked a question

Does your company invest in ergonomic evaluations?

Human Resources

Employee Health

May 18, 2011

Kaitlin Mikalis and 17 other people commented on this post

Focus Expert Meetup: Wednesday, May 18th, San Francisco, CA

Very impressive Carlos!

Expert Services

Expert Services Networking Event

April 5, 2011

Kaitlin Mikalis and 1 other person answered this question

What is agflation?

An increase in the price of food that occurs as a result of increased demand from human consumption and use as an alternative energy resource. While the competitive nature of retail supermarkets allows some of the effects of agflation to be absorbed, the price increases ... more

March 29, 2011

Kaitlin Mikalis recommends this answer by Lisa Horner

What metrics would you recommend companies use to measure marketing success?

Great answers - I think the top KPIs are:
CPL, CPSQL, # of SQLs, Lead to opp to Sales Conv % (waterfall), CPO, marketing influenced & sourced pipeline & bookings %, average lead value, ROI & retention.
Having a good balance of spend efficiency, volume of demand, ... more

Marketing Alignment

Feb. 23, 2011

Kaitlin Mikalis recommends this answer by Anton Chuvakin

How can compliance automation help secure my organization's IT infrastructure?

Well, the way this question is phrased makes me think of a security vendor trying to gather evidence of whether what they do is actually useful to anybody.... In any case, I'll bite.
So, "How can compliance automation help secure my organization's IT infrastructure?"
In general, ... more

Information Technology

Compliance Automation

Data Protection

Jan. 19, 2011

Kaitlin Mikalis recommends this answer by Lou Wiser

Why wouldn't a small to mid-size business always go with a hosted phone solution?

Hosted has two problems for small business that they cannot overcome -- reliability/redundancy and the fact it is no different then Centrex. I do not know of a single hosted provider that can gaurantee 5 9's reliability, most do not offer 99% uptime. If your ... more

Jan. 14, 2011

Kaitlin Mikalis recommends this answer by John Carroll

Sales Presentation Best Practices: What are your 3 tips for giving a successful sales presentation?

1. Do your homework. First and foremost, know your audience and what is important to them, so you can keep the audience interested in the material to be covered. Make your presentation interactive and informative, and keep the participants engaged throughout.
2. Stay on topic. Be ... more

General Management

Jan. 4, 2011

Kaitlin Mikalis asked a question

How many times should you call or email a prospect in a week if they aren't responding to you?

Jan. 4, 2011

Kaitlin Mikalis is now following

Nov. 29, 2010

Kaitlin Mikalis is now following

Nov. 29, 2010

Kaitlin Mikalis is now following

Nov. 29, 2010

Kaitlin Mikalis is now following

Oct. 22, 2010

Kaitlin Mikalis asked a question

What are some of the best holiday gifts you have received from a vendor?

Corporate Gifts

Oct. 14, 2010

Kaitlin Mikalis recommends this answer by Adam Mertz

What are the differences between Jive and Lithium?

Hi Molly,
There are several differences but it would likely be best to either talk with an account representative (just go to www.jivesoftware.com), or alternatively to connect with many people who have purchased Jive on our community - http://www.jivesoftware.com/jivespace/index.jspa.
There are many feature advantages of Jive, overall ... more

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