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Kaloyan Borisov

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Jan. 25, 2012

Kaloyan Borisov and 1 other person answered this question at this roundtable

The Social CMO in B2B: Lessons from Marketing Leaders on Social Media Marketing Success [1/18 @ 11 am]

Is the time for experimenting with digital marketing 'over'?

Without knowledge and enough experience with them ............

Dec. 6, 2011

Kaloyan Borisov recommends this answer by Peter Johnston

Content is still king, or is it? What are the fundamentals of producing content online?

The idea of Content Marketing came from Magazine Publishing.
That gives it a strength - and a weakness.
The strength is that when articles were tied to sales, you couldn't get away with telling them all about you. If people were to buy the magazine every month, ... more

Content Creation

Dec. 6, 2011

Kaloyan Borisov is now following Peter Johnston and 2 other people

Oct. 9, 2011

Kaloyan Borisov recommends this answer by Wendy Troupe

What is a good general model of integrating social network media into a single campaign?

Hi Bruce, thank you for further clarifying your question.
To start, you need to understand which channels (Twitter, Facebook, LinkedIn, etc.) your audience is using to discuss topics that are relevant to your industry, product and/or brand. Including your competitors in this analysis is critical ... more

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