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Kathi Apostolidis

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Partner Tourism Task Force-Board Member ICTA-Health Advocacy Consultant, Tourism Task Force & G.S. Apostolidis Management Consultants

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Public Affairs Consultant, Strategy, Coalition building and management, Web marketing, Social Media strategy and management, lecturing on management, marketing, community building, non-profit management

WEB: http://www.tourismtaskforce.gr/

Kathi Apostolidis and 4 other people answered this question

Nov. 11, 2010

What is the best way to utilize Facebook to reach your potential customers with out pissing them off

Paul, Just consider for a moment what turns you away from a company or brand page: they are talking only about their fabulous product/service. Social media is just a conversation means, which if used wisely can have great outcomes.
So, before embarking into Facebook do ... more

Kathi Apostolidis and 15 other people answered this question

Nov. 10, 2010

Sales and Marketing Alignment: What tactics foster collaboration and cooperation?

Hi Craig,
In these turbulent times, only integrated strategies can work, starting bottom up with the staff that comes in contact with the customers and with the full support of the top management.
It's not anymore bring your suggestions to the Managing Director but the ... more

Demand Generation

Kathi Apostolidis and 13 other people answered this question

Oct. 14, 2010

Are customer service surveys effective?

Hi Tara,
Before going to a survey, I would use one or two mystery clients, who would use the customer service and relate their experience against a carefully drawn list of desirable attributes (who and how draws the list?) the customer service ought to have. ... more

Customer Service

Customer Service Reps

Kathi Apostolidis and 17 other people answered this question

Sept. 28, 2010

How can I track and read all conversations about my company in social media?

Hi Kelly,
Unless you are open and have set a strategy about why you want to monitor your company in the SM and what kind of mentions are you looking for, the discussion about tools is vain in my opinion.
The reason is that there ... more

Social Media Software Applications

Social Media Strategies

Kathi Apostolidis and 1 other person commented on a brief

June 6, 2010

5 Signs That Your Small Business Needs A Marketing Makeover

Nick, You hit right with your five points!
My comments:
1. Just having on your desk a marketing plan does not lead you anywhere. You have to implement it. This is its purpose.
2. Your website is your property. Maintain and increase its value like ... more

General Management

Kathi Apostolidis and 3 other people answered this question

June 6, 2010

How do you manage social media? (and keep a day job)

The link of Eric Goldman is very good. If you ask me which tools I use most are tweetdeck (hootsuite and seismic are not so good particularly in case you participate in #tweetchats with many persons)m twishort and nutshell. There is a crowd of twitter ... more

Kathi Apostolidis commented on a brief

Nov. 1, 2009

The Zen of SEO Writing

I am actually writing content for a new website and I am into interesting articles and SEO. Reading the Zen of SEO Writing made me stop typing and thin about what really I would like to read in that website. Indeed, if you do not ... more

Kathi Apostolidis recommends this comment by Gary Melling

Nov. 1, 2009

Is e-learning really as effective as face-to-face training?

Interesting that the question posed the face-to-face mode as "training" and the online format as "learning", interesting that one implies and emphasizes the "broadcast" side while the other appears to focus on the "receive" side... As with anything in life and/or business when making comparisons ... more

Human Resources

Kathi Apostolidis and 2 other people answered this question

Oct. 3, 2009

Are you putting any restrictions on Facebook use in the office?

The basic rule is yes to work with the corporate social media pages, no to personal hanging around social media pages, games, chatting, adult, etc. Otherwise, early afternoon comes and then, suddenly staff realises that they have hardly done any real work. Many government organisations ... more

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