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Kathy Sacks

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VP Communications, Infusionsoft

74 points

WEB: http://www.kathysacks.com/

Jan. 12, 2012

Kathy Sacks is now following Ann Handley and 2 other people

Sept. 17, 2011

Kathy Sacks and 8 other people commented on this post

The Marketing Automation Drinking Game

This is pretty funny (and spot on)!

Demand Generation

July 21, 2011

Kathy Sacks recommends this answer by Greg Head

What is the next big thing in Marketing Automation?

The state of marketing automation reminds me of the early days of CRM in the late 1990's. After a long stretch of trial and error with homegrown solutions, the first wave of adventurous CRM early adopters began implementing systems and got real results, but it ... more

June 2, 2011

Kathy Sacks and 4 other people answered this question

How many people in your company work exclusively on social media?

1 person dedicated with many others who contribute--he's our Community Manager. @joemanna

Marketing Strategies

June 1, 2011

Kathy Sacks and 11 other people answered this question

Who are the top marketing automation vendors focused primarily on the SMB market?

Steve Gershik--you're absolutely right: "It's planning, deploying and maintaining a marketing automation solution that takes discipline, focus and rigor."
You have to be committed, especially small business marketers who want the benefits but can be easily distracted by the moving parts and demands of their ... more

Information Technology

Marketing Automation

Marketing Automation Software

May 31, 2011

Kathy Sacks and 25 other people answered this question

How much time do you spend on social media each day?

I monitor conversations throughout the day, but more intensely focus on it about 30 minutes a day. All told, probably an hour in total. I find the evenings are my best time to respond thoughtfully and share articles rather than during workday. With tools like ... more

Feb. 23, 2011

Kathy Sacks recommends this answer by Tyler Garns

Email Marketing Best Practices: What are your 3 tips for increasing your email open rates?

1) Be welcome in the recipients inbox. The biggest factor in open rates is "Do I know this person?" If you get an email from your mom, you'll open it no matter what the subject line is. So, the key here is to establish a ... more

General Management

Feb. 1, 2011

Kathy Sacks and 3 other people answered this question

What trade shows will Infusionsoft sponsor and/or participate in this year?

I'll be at the Online Marketing Summit, San Diego Feb 7-9, 2011. See you there.
Kathy Sacks
VP Communications more

Jan. 31, 2011

Kathy Sacks and 8 other people answered this question

What is Infusionsoft's corporate culture like?

Entrepreneurial. A place for people who are passionate about marketing, small business and technology

Corporate Culture

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