Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Kathy Tito

Follow Following Unfollow

President, New England Sales & Marketing

26 points

WEB: B2B Lead Gen Blog

June 11, 2011

Kathy Tito is now following Henry Schuck

Feb. 22, 2011

Kathy Tito and 5 other people answered this question

Tell me that you think this statement means: "Email and Social Media Integration."

This statement is nipping at the edges of this concept:
"Email is the sweetheart of social media" - it is the driver, or the traffic cop, that points the right people to the right content, housed on social media platforms. more

Email and Social Integration

Email Marketing

Feb. 22, 2011

Kathy Tito and 1 other person answered this question

How does one go about searching vendors for various marketing requirements?

I'm not joking when I say to leverage this site ; ). There are many marketing consultants that contribute to the content.
Best wishes,
Kathy more

Feb. 22, 2011

Kathy Tito and 2 other people answered this question

What should an Inside Sales Manager do when the salespeople resist Sales Enablement initiatives?

If possible, use yourself, or someone else from your team, as a guinea pig. Lead by example, and show your folks the benefits or such a program/system. I've seen this tactic used successfully for getting folks on-board with just about anything! Make someone say, "Wow ... more

Feb. 22, 2011

Kathy Tito and 5 other people answered this question

Who should manage marketing automation?

Hi Carlos,
I think you'll find a lot of commentary out there on how marketing automation can actually be the "catalyst" for bringing internal disciplines together - namely marketing, sales, and IT.
Certainly "set-up", including content creation, database preparation/management, implementation, etc. is a team effort. ... more

Information Technology

Cloud Computing

Marketing Automation

Feb. 22, 2011

Kathy Tito and 7 other people answered this question

Email Marketing Best Practices: What are your 3 tips for increasing your email open rates?

Hi Craig - I'm back. You had me at "Email".
The context behind my response is the 650 email campaigns I've managed over the past 8 years (both B2B and B2C). This is literally as easy as 1-2-3.
1. Put some time into pruning your ... more

General Management

Dec. 17, 2010

Kathy Tito is now following

Dec. 15, 2010

Kathy Tito and 8 other people answered this question

Any advice for marketers who are working without a marketing automation system in place?

Hi folks,
I put together a checklist of qualifiers that can help you determine IF you need "big kid" marketing automation: www.bootstrapb2bmarketing.com.
If you don't meet these criteria, you may be able to happily generate leads via lower-end email systems and by dipping your toe ... more

Demand Generation

Following 1 Topic

Information Technology

Following 1 Person

Followed by 1 Person

Knowledgeable in 19 Topics

#86 of 234

Email Marketing

#105 of 273

#163 of 341

#184 of 419

General Management

#532 of 1194

#1475 of 2984

#59 of 75

Sales Enablement

#98 of 157

#186 of 290

#1196 of 2156

#23 of 24

Marketing Technology

#58 of 64

Focus Interactive Summit

#97 of 113

Demand Generation

#177 of 185

Lead Generation

#234 of 250

Cloud Computing

#421 of 462

#478 of 519

Information Technology

#1956 of 2263

Marketing Automation

#504 of 531