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Kathy Tito

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President, New England Sales & Marketing

130 points

My organization develops sales opportunities for B2B technology companies. We specialize in all aspects of both online and traditional lead generation.

Kathy Tito and 4 other people answered this question

Nov. 18, 2010

Do you use WordPress as part of your email marketing efforts?

Any blog can basically fuel a productive email campaign. In many instances, the majority of email content has shifted from being housed within the email itself, to pointing to website content, and now to pointing to blog content.
Email is now the attention getter that ... more

Email Marketing

Email Marketing Campaigns

Email Marketing Software

Kathy Tito and 2 other people answered this question

Sept. 16, 2010

How can I increase the impact of my email marketing newsletters?

Improving the performance of your email newsletter is 33% format, 33% content, and 33% pre and post-launch phone contact.
I've seen this over the course of crafting, launching, and tracking over 650 email campaigns since 2003. Also, don't put all your eggs in one e-news. ... more

Email Marketing

Email Marketing Campaigns

Email Marketing Newsletters

Kathy Tito and 16 other people answered this question

June 27, 2010

What are your thoughts on leaving voicemail?

Excellent Dan - If you shouldn't be leaving a voicemail, you shouldn't be making the phone call! more

Kathy Tito and 46 other people answered this question

May 21, 2010

Small Business Social Media: Does it even work?

Sometimes I think social media is MOST meaningful to small businesses. For example, I drove 70% of one former employer's web traffic strictly from blogging and participating on LinkedIn. They could not afford that kind of traffic from Google, or any other means of outreach. ... more

Small Business Consulting

Kathy Tito and 7 other people answered this question

Oct. 13, 2009

Cold Calling: Dead or Alive?

To answer your question directly - Cold calling has been transformed.

Kathy Tito and 3 other people answered this question

Oct. 9, 2009

How do your clients find you?

I've seen a number of IT consultancies outsource their lead generation as well as adopt social media for demonstrating their expertise in their field. more

Information Technology

Kathy Tito and 8 other people answered this question

Oct. 9, 2009

How do you get past the secretary when trying to reach a prospective client?

Be careful how you leverage (or if you leverage) the person's name. Can sound condescending or cheesey, especially if coming from male to female. more

Kathy Tito and 4 other people answered this question

Oct. 9, 2009

Who should own tele-qualification: sales or marketing?

Just another datapoint: Quite often sales wants to be heavily involved in the process, but have marketing manage the programs day to day. Most of my clients for teleprospecting are in sales. Most of my clients for online lead development are in marketing. more

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