Ken Allred

I am the founder and CEO of Primary Intelligence, the leading provider of win loss analysis and customer experience solutions. I have an extensive background in sales, sales management, product marketing and product management.

Prior to founding Primary Intelligence, I held executive sales and sales management positions serving customers in the government and technology sectors for more than 15 years with National MicroComputers, Information Enabling Technologies, HTE and PeopleSoft.

I ultimately left PeopleSoft to found Primary Intelligence and help companies optimize their sales, marketing and product management efforts. As the market leader in win loss analysis, customer experience and competitive intelligence for the past decade, Primary Intelligence has studied more than 30,000 purchase decisions for its clients, totaling more than $70 billion in revenue opportunities. In addition to the sheer number of sales opportunities analyzed, Primary Intelligence also excels in the breadth of its experience, having studied buyers and their purchase decisions in more than 30 industries and vertical markets. Taken together, the depth and breadth of Primary Intelligence’s experience puts it in an unmatched position to help clients better understand their buyers and the decisions they make.