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July 13, 2011
Kevin Payne
and
8 other people
answered this question at this roundtable
How to Set Up an Effective Marketing Organization
[7/11 @ 1 pm]
How many people should a marketing organization allocate to support a marketing automation system?
It depends on the size of your company, your marketing programs and the goals. I work for a 35 person startup where I am the only marketing person. I spent about 5 hours a week creating programs/campaigns in Marketo. I think we're ahead of most ... more