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Kevin Spidel
Director of Product Development & Marketing,
Gannett Local
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Currently I am the Director of Product Development and Marketing for GannettLocal, a startup division of Gannett focused on digital marketing for advertisers of Gannett properties. My work involves building social engagement strategies that foster community and build brand equity ...
Currently I am the Director of Product Development and Marketing for GannettLocal, a startup division of Gannett focused on digital marketing for advertisers of Gannett properties. My work involves building social engagement strategies that foster community and build brand equity for our brand, vertical specialized microbrands, other Gannett properties, and Gannett advertisers.
Currently building a social media team, content marketing team, and a Social CRM infrastructure built from the ground up harnessing the power of Salesforce, Marketo, and the Social Web.
Previously I was the Managing Partner of Activating Word of Mouth, a social media digital agency with a national client list including personal branding for celebrities and international consumer brands. I have also served as a senior political campaign strategist to various federal campaigns including Presidential, and various nongovernmental organizations in Washington, D.C. and New York, NY.
Specialties
digital product development, product marketing, public relations, brand building, community organizing, management, marketing, Web 2.0, start-ups, semantic data, social web, engagement, political consultant, field management, organizational management, grassroots development, and fundraising.
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Currently building a social media team, content marketing team, and a Social CRM infrastructure built from the ground up harnessing the power of Salesforce, Marketo, and the Social Web.
Previously I was the Managing Partner of Activating Word of Mouth, a social media digital agency with a national client list including personal branding for celebrities and international consumer brands. I have also served as a senior political campaign strategist to various federal campaigns including Presidential, and various nongovernmental organizations in Washington, D.C. and New York, NY.
Specialties
digital product development, product marketing, public relations, brand building, community organizing, management, marketing, Web 2.0, start-ups, semantic data, social web, engagement, political consultant, field management, organizational management, grassroots development, and fundraising.
Nov. 23, 2011
