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Kim Albee

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President & Founder, Genoo, LLC

720 points

With over twenty-three years of software experience including 15 years of corporate and entrepreneurial management, Kim works closely with customers to ensure that Marketing and Sales are able to sustain and improve their alignment - results showing up in both top ...

With over twenty-three years of software experience including 15 years of corporate and entrepreneurial management, Kim works closely with customers to ensure that Marketing and Sales are able to sustain and improve their alignment - results showing up in both top and bottom line performance. In addition to her work with software, Kim has a lifelong interest in the technology of being and leads courses in ontology.

Kim Albee founded Einsof in 2000. Einsof is a sales & marketing performance software company. We help companies achieve their strategic objectives by streamlining how information is accessed and used in sales and marketing processes.

In February of 2008, Kim founded Genoo LLC, a Software as a Service (SaaS) offering of Integrated Online Marketing Tools (http://www.genoo.com). Genoo provides a new level of innovation in online marketing tools. Today’s marketers are faced with the challenge of reaching target audiences with fast, fresh, relevant information. Genoo puts the tools to do this at your fingertips. Our tools enable marketers to generate messaging, drive traffic, create demand and pass intelligent lead information on to their sales departments to build relationships. Easily. Affordably. No IT involvement required.

Kim worked with organizations such as Minneapolis Star Tribune, Wells Fargo, and Verisign Global Registry Services, and Yahoo! to develop Internet strategies that delivered on strategic goals. Kim holds a Bachelor of Arts degree in Business Systems from Linfield College.

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WEB: http://www.internetmarketingcompete.com/

May 11, 2012

Kim Albee and 10 other people answered this question

Can anyone recommend a CRM tool for a nonprofit?

I am in the board of a non-profit, and have seen a demo from Full Circle Giving. Their solution is built for non-profits specifically, and is a SaaS offering. You can manage you donors and your volunteers. It's very flexible.
Hope this helps,
Kim more

April 18, 2012

Kim Albee and 1 other person answered this question at this roundtable

What’s Behind the Interest in Pinterest for Recruiting [4/17 @ 4 pm]

What advice do you have for organizations just starting out building a Pinterest strategy?

Here are some specific things you can do for Pinterest:
1. make sure you have pages that are "pin-able" -- that means an interesting photo or video (yes, you can now pin videos!). Infographics might work great as an option for pictures -- but make ... more

Human Resources

April 9, 2012

Kim Albee and 17 other people answered this question

What tips do you have to grow your business on a tight budget?

I can echo Christian's answer, however, where most small businesses with tight budgets fall down (and in fact MOST businesses period), is once you get the leads, how you follow up with them over time.
Investing in the software that will help you follow up ... more

March 21, 2012

Kim Albee is now following John Tschohl and 1 other person

Jan. 9, 2012

Kim Albee and 3 other people answered this question at this roundtable

The Future of Selling [1/23 @ 11 am]

How do we master the challenge to transform people, processes, organizations from "push" to "pull"?

I'm not sure this is the challenge. I don't think it's an outbound (push) vs Inbound (pull) question. Think about how many emails you get from social media sites (heck, I got one from Focus that pointed me to this question). Yes, I've opted in, ... more

Lead Management

Dec. 7, 2011

Kim Albee recommends this answer by Laura Ramos

What did b2b marketers learn in 2011?

1) B2B marketers must give Sales any excuse to talk to clients.
There are a million things to do as a B2B marketer. If you prioritize those things that create an opportunity for your account managers to check in with a client -- or your ... more

Content Marketing

Nov. 23, 2011

Avaneil John selected a best answer for

What are some of the best ways to maximize web presence and traffic flow?

Online Marketing

Search Marketing

Web Marketing Strategies

Nov. 22, 2011

Kim Albee and 3 other people answered this question

What are the costs of servers in the cloud?

check out pricing at some of the top cloud providers:
Amazon EC2
GoGrid
Rackspace
They all have the ability to size what you need and get online real-time estimates of monthly cost. Amazon EC2 was the 'first' cloud offering and has a good reputation.
GoGrid is an innovative follower that ... more

Information Technology

Cloud Computing

Nov. 22, 2011

Kim Albee and 4 other people answered this question

What should B2B marketing’s top priority be: acquiring leads or engaging with customers?

Marketing's #1 priority should be to build awareness for the company in its target marketplace. Now that the Internet is a primary vehicle for doing that, acquiring new leads is a great way to measure how well that awareness and branding is working. Another measure ... more

Customer Service

Customer Experience Management

Nov. 1, 2011

Kim Albee answered this question at this roundtable

MAI Series: A Sales View of Marketing Automation [11/10 @ 11 am]

If sales already has a CRM system, why do they need marketing automation?

Because CRM systems weren't built to manage leads. That was added as an afterthought, and it's just a big bucket, without any way to manage them or know who might be more interested than any other lead in the bucket.
CRM was built to manage deal ... more

Lead Management

Marketing Automation

Oct. 31, 2011

Kim Albee and 4 other people answered this question

How much Marketing Automation is "too much" Marketing Automation when it comes to platform features?

Octavio,
Think about what happens when people go through a buying decision (from the very beginning) - as a generic process -- a smaller organization may not have a buying committee -- and this could vary -- but it's pretty consistent:
1. They wake up to the ... more

Marketing Automation

Oct. 13, 2011

Kim Albee and 13 other people answered this question

For a start-up, what are the best CRM and marketing automation apps that need the fewest add-ons?

Hi Jeff,
Genoo is one of the most full-featured marketing automation and online marketing software company available for the small and midsize business space. In terms of lead capture forms - we've got those and no IT is necessary to implement, except if you need someone ... more

Constant Contact

Oct. 11, 2011

Kim Albee and 3 other people answered this question

How can SMBs create & carry out sophisticated marketing strategies given their resource constraints?

The only thing I'd say about social media is to point out the facts revealed in a 2011 survey conducted by Demandbase, which shows a breakout of the top sources of leads. It shows 23% come from a company's website, followed by email at 14%, ... more

Marketing Channel

Sept. 23, 2011

Kim Albee recommends this answer by Joseph Zuccaro

If marketers tend to not be good at buying tech, should they work with IT to purchase solutions? Or who should they consult with?

Nowadays Marketing can purchase services, not IT tech. No software. No hardware. Dave is right. It's cloud based services where much has been vetted and all the IT headaches of patches, upgrades, and security are taken care of.
What marketing is now buying is processes ... more

Sept. 7, 2011

Kim Albee and 2 other people answered this question

What is the quickest path-to-value from marketing automation for small businesses?

Genoo is also a great tool for SMB's because we go beyond just marketing automation to include inbound marketing tools as well. Super affordable for the SMB. more

Marketing & Promotional Campaigns

Marketing & Sales

Marketing Analytics

July 28, 2011

Kim Albee recommends this answer by Baxter Denney

Why can't we talk about b2b demand generation without talking about marketing automation?

Great responses -- I'll +1 those and add an additional angle:
Organizations hate adding headcount, and marketing automation is a great way to free up resources and do more with less. Without automation of key programs like nurturing, scoring, etc, you will be forced to:
A. Have ... more

Demand Generation

July 28, 2011

Kim Albee and 5 other people answered this question at this roundtable

The Future of Demand Generation [7/27 @ 1 pm]

What is your favorite marketing automation software for a very small company with a small budget?

I would love to talk with you about Genoo's Marketing Automation -- to see some of what our clients say about using us, you can go to http://www.genoo.com/case-studies.
We have the best value-for-feature solution available, and are targeted at and serve the SMB market.
We can deliver ... more

Demand Generation

July 4, 2011

Kim Albee and 29 other people answered this question

If you could change 1 thing about LinkedIn, what would it be and why?

I think one BIG improvement would be for LinkedIn to act and conduct itself like a "social" company -- that is - talk back to group owners, and others -- don't be so heavy handed with new functionality that changes fundamental aspects of things without ... more

July 4, 2011

Kim Albee and 2 other people answered this question

What does the future hold for Marketing Automation on the iPad?

I'm posting this response from my iPad, and I think that whether it's users accessing MA from the browser on their iPads, or laptops, desktops, etc., the functionality is available to them. I utilize our MA admin from my iPad and can make changes to ... more

June 14, 2011

Kim Albee recommends this answer by David Raab

What's the difference between RPM & marketing automation?

For the vendors who are pushing the term RPM, it's a way to expand beyond Marketing into the rest of the revenue cycle. In plainer English, it lets them sell something to Sales, which has much more budget in most B2B organizations.
For companies, RPM ... more

Marketing Automation

Marketing Services

June 9, 2011

Kim Albee and 3 other people answered this question

What's the hardest part of creating a dynamic and effective lead nurturing program?

The hardest part is putting together nurturing that not only distributes content but "listens" and pays attention to what people show you they are interested in.
Most programs just push out information that they have determined is what buyers want (or "should" want). What they don't ... more

Lead Management

June 6, 2011

Kim Albee recommends this answer by David Raab

Who are the top marketing automation vendors focused primarily on the SMB market?

Correction: Kim Albee of Genoo reminds me that her system doesn't offer built-in CRM or shopping cart, and better fits into the "small business" segment. Sorry for the error. more

Information Technology

Marketing Automation

Marketing Automation Software

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