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Kim Kleeman

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Integrated Content Strategist: Social and Marketing , Creative Marketing Partners & Wright Goode Inc

18 points

Kim Kleeman has been focusing on content marketing and social media since 2005. She has become a thought leader in creating value for the education, health and marketing industries.

March 20, 2012

Kim Kleeman is now following Brent van der Walt and 12 other people

March 20, 2012

Kim Kleeman and 1 other person answered this question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

How do you get noticed on Twitter when there is so much noise?

Through meaningful links, # hashtag use, and adding your personality inot the feed- engaging with other users and live tweeting at events are other great ways. more

Digital Strategy

March 20, 2012

Kim Kleeman answered this question at this roundtable

Building Engagement Through Better Digital Strategy [3/20 @ 1 pm]

Do your engagement strategies differ across the various social media sites?

yes, although some strategies will be similar- we utilize twitter for promotion and link building and interacting whereas Facebook is an active hub with all types of engagement going on. of course, you would not want the same strategy for FB that you have for ... more

Digital Strategy

Nov. 17, 2011

Kim Kleeman asked a question

What are the anayltics a company can look at with a facebook ad? What are they missing?

Online Advertising

Sept. 12, 2011

Kim Kleeman recommends this answer by Gail Wallace

What do you think of President Obama's proposed American Jobs Act?

Same song, second verse.
Since small businesses generate the most new jobs, what about increasing funding for loan guarantees from the SBA? more

Human Resources

American Jobs Act

Economy Payroll Tax

Aug. 25, 2011

Kim Kleeman asked a question

When you think of content marketing, what comes to your mind?

General Management

Aug. 25, 2011

Kim Kleeman recommends this answer by Janet Fouts

What are the defining characteristics of Social CRM?

The ability to crossover between your contact databases on social media platforms is crucial and to cross reference them between your more traditional contact tools like address books and calendars.
Also the ability to categorize, de-dupe and flag contacts so you can easily sort, see ... more

Customer Service

Customer Experience

Aug. 25, 2011

Kim Kleeman answered this question

What are some specific examples, how local businesses are benefiting by working with Foursquare?

I use foursquare a ton for my personal advantage with businesses. Here are some of the offers I have taken advantage of:
Hair salon- check in and get 20% off haircut- this was a surprise after i go there- what a bonus!
Play- Peter Pan- you checked ... more

Social Business

July 24, 2011

Kim Kleeman asked a question

Who would like to network on Google +?

Information Technology

July 22, 2011

Kim Kleeman recommends this answer by Martin Bittner

How much would you charge or expect to be charged for a Strategic Marketing Plan?

I guess it depends on how big you expect your strategic marketing plan to be. I mean it's not the same kind of work for a small biz than it would be for a mid-sized company.
If that can help, I hired someone to help me ... more

Strategic Marketing

March 15, 2011

Kim Kleeman asked a question

Have you identified the leaders in your industry? If so,from which channels do you listen to them?

General Management

March 15, 2011

Kim Kleeman recommends this answer by Ryan Alex

What are your most unique prospecting methods?

Listening in on social media:
http://www.ryanwalex.com/2010/02/how-to-listen-within-social-media/
Using Google Similar:
http://www.ryanwalex.com/2010/09/how-to-find-your-best-prospects/
Google Advanced Search and Associations
http://www.ryanwalex.com/2011/01/top-tips-for-sales-prospecting/
http://www.ryanwalex.com/2011/01/top-tips-for-sales-prospecting/

March 1, 2011

Kim Kleeman asked a question

Does your company have a CCO,chief content officer, who "owns" the digital content in all channels?

Feb. 18, 2011

Kim Kleeman and 8 other people answered this question

Is it proper Twitter etiquette to follow someone if they are already following you?

Yes but,be careful the follower is not spamming or spewing offensive remarks and is a credible account holder (by looking at their profile). Many people feel it is proper etiquette and I would agree but I do find myself getting choosier lately about whom I ... more

Feb. 16, 2011

Kim Kleeman recommends this answer by Barbara Bix

How are you re-energizing your website as we turn down the road to recovery?

I've noticed that companies that hadn't previously done so are moving to content management systems to facilitate updates and testing of calls to action. This approach is key since re-energization (is that a word?) success will depend on what content and types of content delivery ... more

Content Creation and Management

Lead Generation

Feb. 14, 2011

Kim Kleeman recommends this answer by Charlie Alter

What is the best way to promote your blog and gain readership?

The #1 step to take to increase readership and promote your blog is to "give all of your knowledge, expertise, tricks and tools away".
Make it easy to download anything of value and then the #2 step is to make your website transparent, don't force ... more

Following 14 Topics

Business Intelligence

Customer Service

Email Marketing

General Management

Human Resources

Information Technology

Online Marketing

...

Social Media Marketing

Following 15 People

Followed by 13 People

Knowledgeable in 6 Topics

#14 of 37

#40 of 59

Social Business

#249 of 386

#1213 of 1429

#2472 of 2984

#371 of 386