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Kim Lindquist

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Senior Account Manager, ListEngage, Inc.

65 points

Kim is currently a Senior Account Manager at ListEngage, a full service interactive marketing firm, that specializes in email and social media marketing. In her professional career, she has had a wide array of responsibilities, including: managing email marketing and ...

Kim is currently a Senior Account Manager at ListEngage, a full service interactive marketing firm, that specializes in email and social media marketing. In her professional career, she has had a wide array of responsibilities, including: managing email marketing and social media marketing campaigns, execution, and ROI; writing and editing for websites, marketing materials, and mailings; enhancing SEO; event planning and event logistics; memorizing & making massive Dunkin Donuts runs; playing with HTML... and lotsa blogging.

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Sept. 6, 2011

Kim Lindquist and 4 other people answered this question

When should you put a picture with your blog posts?

My suggestion would be to place images in blog posts whenever possible (even if it isn't "the perfect" image) - there is plenty of research, anecdotal and market based, to suggest that image based posts get read more - but the best indicator is your ... more

June 15, 2011

Kim Lindquist recommends this answer by Christopher Farrell

Is the eMail Newsletter dead?

I find it interesting that no one in this discussion points out the obvious "panel bias" -- specifically that everyone here responded to an e-mail newsletter!
The old axiom holds that if you're a hammer, everything looks like a nail. We've seen this bias throughout the ... more

Email and Messaging

Email Marketing

April 21, 2011

Kim Lindquist and 6 other people answered this question

What is the best way to use one piece of content multiple times on social media?

Thanks to everyone's good suggestions.
One of the best (and easiest) ways to repurpose content is to make one large piece a "Series" on a blog or as Facebook posts. People like their content in short snippets (between 150 - 400 words) so divide articles up ... more

Content Marketing

Feb. 18, 2011

Kim Lindquist and 5 other people answered this question

Why are links in email marketing important?

All valid points, thanks guys!
Another great reason for putting *more* links in your emails (one I learned the other day from a HubSpot email marketing webinar), which sounds a little obvious, but is a big deal: the more links there are in an email, ... more

Email Marketing

Email Marketing Strategies

Jan. 24, 2011

Kim Lindquist and 11 other people answered this question

Why do people prefer content that is displayed in list form?

I like to be able to see whether the list is something new and different, or just the same as every other Top 10. Then I know whether it's worth taking the time to read! more

Content Marketing

Oct. 15, 2010

Kim Lindquist asked a question

What's the next big trend in email marketing going to be?

Email Marketing Applications

Email Marketing Strategies

Oct. 14, 2010

Kim Lindquist and 3 other people answered this question

What does "confirmed opt-in" mean?

Confirmed opt-in and double opt-in are somewhat interchangeable.
It simply means that someone requests to be put on your list, you auto-generate an email to them confirming that they want to receive communications from you, and when they click on the confirmation link in your ... more

Email Marketing

Email Marketing Solutions

Marketing Automation

Oct. 7, 2010

Kim Lindquist and 3 other people answered this question

Can You Justify an Investment in Social Media Without a Proven ROI?

Though it's easier for smaller businesses with less red tape to get through, companies need to think not only about Return on Investment - but also the Return on Ignorance. Maybe you can't estimate how much you would be making in hard numbers -- but ... more

Sept. 30, 2010

Kim Lindquist and 1 other person answered this question

What marketing things can you say in the brief format of a tweet?

My suggestion? Don't say a single "marketing thing" in your tweets. Or use a rule of thumb like 10-to-1. Have ten conversations, or provide ten pieces of value, for every 1 tweet in which you are promoting your brand.
Or better yet, get tricky about your ... more

Focus Interactive Summit

Sept. 30, 2010

Kim Lindquist and 3 other people answered this question

Do email marketing campaigns work for all industries?

I think that any industry that has:
1) something to say that will help to educate, captivate, or entertain their audience
2) even the tiniest list of interested parties
can have success with email marketing.
Those who aren't succeeding may need to rethink their message (is it sell! ... more

Email Marketing

Email Marketing Campaigns

Email Marketing Tactics

Sept. 29, 2010

Thomas Mandell Jr selected a best answer for

Are you using social media in your email campaigns?

I've noticed a great deal of industry news, webinars, and even ESP UI updates recently all revolving around the growing trend to add social media features to email (think Facebook, Twitter, LinkedIn, even Forward to a Friend icons). Are you using social media in email ... more

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