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Kira Dennison Capen

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Sales, EdgeLink

18 points

Dec. 28, 2011

Kira Dennison Capen recommends this answer by Craig Rosenberg

What is your top sales prospecting tip for 2012?

After years of talking about prospecting, I am once again "in the weeds" building a prospecting team. A lot of our my tried-and-true tactics can continue to work, but one that we have seen a tremendous lift has been our pre-call research.
So my tip: Leverage ... more

Lead Generation

Marketing Automation

Dec. 14, 2011

Kira Dennison Capen asked a question at this roundtable

Inside Sales: The Year in Review and Predictions for 2012 [12/14 @ 11 am]

Looking at 2012 how would you have your inside sales team effectively spend their day (social media, data gathering, cold calling)?

Nov. 17, 2011

Kira Dennison Capen recommends this answer by Tibor Shanto

What is an example of an effective voice mail?

Building out from Michael's point on "intrigue" and brevity, add a counter-intuitive view, a mix of media, (e-mail and phone), and you can leverage human nature and behavioural expectations. That is both e-mail and voice mail need to be focused on generating a return call, ... more

Aug. 18, 2011

Kira Dennison Capen and 2 other people commented on a roundtable

Prospecting and Getting in the Front of the Pipeline

On the call! Thanks for haivng me.

Aug. 10, 2011

Kira Dennison Capen recommends this answer by Raj Khimesra

What do you think successful people do that others don't?

Success is a relative word. There is no thumb rule -it depends on surroundings, up bringing, health etc. In short three Es- Education and Experience will get Enlightenment or success but it may be short term.
For sustainable success, his following tips taken from last lecture ... more

Aug. 4, 2011

Kira Dennison Capen recommends this answer by John Ribbler

What is your favorite marketing automation software for a very small company with a small budget?

The wild cards in your question are "marketing automation" and "small budget." Marketing Automation -- most pros would agree -- refers to applications that include an integrated suite of services including e-mail engine, form tool, landing pages, analytics and at the top end a comprehensive ... more

Demand Generation

July 18, 2011

Kira Dennison Capen is now following Craig Rosenberg

July 15, 2011

Kira Dennison Capen asked a question at this roundtable

Tips on Generating Leads for Yourself [7/15 @ 1 pm]

What types of sales and marketing campaigns would you recommend for a saturated market like staffing

B2B Marketing Week

July 15, 2011

Kira Dennison Capen asked a question at this roundtable

Tips on Generating Leads for Yourself [7/15 @ 1 pm]

What do you do if you are a small company and you do not have a marketing department?

B2B Marketing Week

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