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Koka Sexton

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Director of Social Media Strategy, InsideView

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Koka Sexton, Director of Social Strategy at InsideView, is one of the most recognized social experts in the technology industry. With ten+ years of sales experience and a passion for social media, Koka is the perfect evangelist for social selling ...

Koka Sexton, Director of Social Strategy at InsideView, is one of the most recognized social experts in the technology industry. With ten+ years of sales experience and a passion for social media, Koka is the perfect evangelist for social selling, a topic that he promotes through national speaking engagements and InsideView's newest social media endeavor: Social Selling University. Koka's expertise extends beyond his endless knowledge of social networks into his skill at employing them to drive lead generation, create new opportunities, and engage customers

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WEB: InsideView Blog

Jan. 21, 2012

Koka Sexton recommends this answer by La Mar Sheppard

Sales objections: what are the most common sales objections?

Our reps know everything about their accounts so they don't need external intelligence.

Objection Handling

Sales Objection

Jan. 21, 2012

Koka Sexton is now following Garick Chan and 13 other people

Dec. 29, 2011

Koka Sexton and 10 other people commented on this post

Announcing Some Exciting New Changes to Focus

Woot!! Good going Focus. Excited to see all of the great improvements.

Customer Service

Human Resources

Information Technology

Dec. 28, 2011

Koka Sexton recommends this answer by Miles Austin

What is your top sales prospecting tip for 2012?

Adapt!
How companies buy has changed at the core and those that refuse to adapt and change their thinking will experience a dramatic drop-off in results in 2012.
In order to succeed in this new era, sales prospectors must commit the time and effort to get ... more

Lead Generation

Marketing Automation

Nov. 18, 2011

Koka Sexton and 2 other people answered this question at this roundtable

Practical Social Media Goal Setting, Measurement and ROI [11/17 @ 11 am]

What do you think about Hootsuite, and also using the ow.ly shortener?

I use Hootsuite when it comes to the shortener they use, I have to be careful about the content I push through. Twitter analytics doesnt recognize it most of the time so if you are promoting your own content and want to see the number ... more

Nov. 4, 2011

Koka Sexton and 1 other person commented on a roundtable

Customer 2.0 Is Mad as Hell

I wrote a blog post about the Round Table - Customer 2.0 is Mad as Hell http://www.socialsellingu.com/blog/customer-20-mad-hell more

Nov. 4, 2011

Koka Sexton answered this question at this roundtable

Customer 2.0 Is Mad as Hell [11/3 @ 11 am]

Do you recommend inside sales reps leverage twitter? If so, how?

Yes. sales people and any customer facing employee should be on Twitter as a communication channel.
Lets focus on the fundamentals. Make sure all of their Twitter profiles are optimized. Pictures, bio including the company name and for a link, use their linkedin profiles or company ... more

Oct. 6, 2011

Koka Sexton published a post

Epic list of Social Selling Content

Sales Enablement

Oct. 6, 2011

Koka Sexton answered this question at this roundtable

Above the Funnel: Making the Connection between Social Sales & Marketing and Measurable ROI [10/6 @ 11 am]

Should 'driving sales' be at the top of Marketer's agendas for Social Media?

YES! Marketing is about engaging buyers. There is a part of marketing that should be focused on nothing but bringing in new leads and the way to do that with the smallest expense is through social media. more

Marketing Funnel

Oct. 6, 2011

Koka Sexton and 4 other people answered this question at this roundtable

Above the Funnel: Making the Connection between Social Sales & Marketing and Measurable ROI [10/6 @ 11 am]

What are some things that salespeople can do to leverage social media and change the way they sell?

The most important aspect of leveraging social media for sales is listening. There are a large number of conversations in every industry being held online and sales people need to be aware of them. This will do two very important things.
1. Make them better sales ... more

Marketing Funnel

Oct. 6, 2011

Koka Sexton and 3 other people answered this question at this roundtable

Above the Funnel: Making the Connection between Social Sales & Marketing and Measurable ROI [10/6 @ 11 am]

What exactly does the term 'Social Selling' mean?

Great discussion! My view is that social selling is the use of social media to find new prospects and get a higher level of engagement with them and your current customers. This does not mean becoming a robot and spamming your online network with ad ... more

Marketing Funnel

Sept. 30, 2011

Koka Sexton recommends this answer by Gary Hart

Why will the number of salespeople in the US go from 18 million to 3 million by 2020?

The quantity of quality of sales professionals has been diminishing. Some believe the 80/20 rule has become 90/10 in sales. With fingertip availability of the enormous, free sales knowledge base and incredible tools, one would expect the opposite.
There's a belief that automated B2C practices ... more

Human Resources

July 29, 2011

Koka Sexton and 1 other person commented on a roundtable

Best Practices in Social Selling

Awesome event. I'd gladly do this again!

July 25, 2011

Koka Sexton and 4 other people answered this question at this roundtable

Best Practices in Social Selling [7/29 @ 11 am]

What are 1-2 DIY social selling tactics that a sales person can do right now?

People who fear social media for sales will be struggling in the next few years. Though phones and email will never go away, leveraging social media is becoming a much more engaging and responsive medium with prospects and customers.
Sure, you could create a post ... more

July 19, 2011

Laura Nuhaan selected a best answer for

What are your best experiences with social selling using Linkedin, recommendations, do's and donts?

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