Kristin Hambelton

Kristin Hambelton is Vice President of Marketing for Neolane, Inc. and is responsible for developing, executing and measuring creative marketing programs across channels including events, email, Web and direct mail. She manages the company’s overall corporate and product marketing programs including messaging, branding, lead generation and public relations, and works closely with the company’s international sales, marketing and product development teams.

With more than 18 years of technology marketing experience, Kristin has established a proven track record for maximizing budgets and resources in order to execute marketing strategies that drive leads, build brands, create desired market awareness and enhance a company’s competitive edge. Previously the Director of Marketing at Oco, Inc., a provider of software-as-a-service business intelligence software, Kristin has also worked with a number of high technology products and services companies including Digital Equipment, Kronos and IDC. Kristin is a member of the American Marketing Association (AMA) and The CMO Club. She holds a Bachelor of Science in Business Administration with a concentration in Marketing from Boston University.