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Lara McCulloch

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READY2SPARK

90 points

Dec. 30, 2010

Lara McCulloch recommends this answer by Dave Lutz

Virtual Trade Show Best Practices: Best Practices for Exhibiting at a Virtual Trade Show

Best practices for Virtual Exhibitions
1) View your virtual participation as one touch to a certain market or industry. Virtual participants tend to be less sales ready. You are more likely to generate new leads for your marketing funnel for nurturing not for immediate sales opportunities. ... more

General Management

Events and Trade Shows

Nov. 16, 2010

Lara McCulloch and 8 other people answered this question

What is the downside to using facebook as your sole website?

There are some great comments so far. To answer your question specifically, I would say:
1. Credibility - self explanatory.
2. Ownership - Facebook owns your content and all information you share.
3. Back up - Facebook goes down, so does your content. Facebook decides to cancel ... more

Nov. 16, 2010

Lara McCulloch and 7 other people answered this question

What are the best online tools to monitor your brand

Dear Ileane,
You have a number of options when it comes to social media monitoring and it depends on your budget and what you're looking to monitor. For those who have up to $1,000 / month, you have many options available to you. But for paid ... more

Information Technology

Brand Monitoring

Nov. 9, 2010

Lara McCulloch and 21 other people answered this question

What are some key don'ts for SMBs regarding social media?

Don't go in without a plan
Don't waste time & resources using tools that don't reach your audience
Don't get persuaded to use social media without first understanding what it is and how to use it
Don't jump in without spending some time 'listening' first
Don't assume that your ... more

Shashi Bellamkonda

Nov. 7, 2010

Lara McCulloch and 4 other people answered this question

What is the best way to utilize Facebook to reach your potential customers with out pissing them off

1. Understand how your customers use facebook. What communities (pages) are they members of. How do these use these communities - to find information, to get deals, to communicate with the businesses? This will help you determine both your content strategy as well as tactics ... more

Nov. 7, 2010

Lara McCulloch and 1 other person answered this question

What is the best tool for your social network and blog presence?

1. What are you looking to achieve? We need to understand the answer to this question to help guide you. Are you looking to build your personal brand? If so, with whom? Are you looking to build SEO? Are you looking to listen to and ... more

Oct. 13, 2010

Lara McCulloch recommends this answer by Michele Linn

Content Marketing: How do you decide what content should require registration or not?

Like Jeff says, there is no one right answer, but in general, I think marketers should consider free/no-registration-required content for two reasons:
1) You want to increase the reach of your content: If your goal is awareness, it’s a great idea to not require registration. I ... more

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