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Larissa DeCarlo

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Founder, Principal Consultant, Marketing Operations Works

80 points

I am the founder and principal of Marketing Operations Works—a vendor-neutral consultancy focused on providing clients with the tools and guidance necessary to establish a marketing operations action plan that adds value and gets results.

Aug. 19, 2011

Larissa DeCarlo and 6 other people answered this question

Should more companies look to outsource the operation of their marketing automation solution?

This will be the topic of the next MOCCA East Coast Chapter meeting (November, I think).
Ultimately, companies need to have these skills in-house. But very few do. As an interim step, and to get up and running quickly, I highly recommend outsourcing to my ... more

Aug. 15, 2011

Larissa DeCarlo and 7 other people answered this question at this roundtable

How to Set Up an Effective Marketing Organization [7/11 @ 1 pm]

Should organizations eliminate the corporate communications function?

I think that Corporate Communications is one of the functions that needs to undergo radical change. Product Marketing is another one. I believe this because of how difficult and important it has become to manage content. I get excited when I see new, 'integrated' team ... more

B2B Marketing Week

Content Marketing

July 12, 2011

Larissa DeCarlo and 3 other people answered this question at this roundtable

How to Set Up an Effective Marketing Organization [7/11 @ 1 pm]

What does a marketing operations department do?

I posted my answer to this question on Wikipedia a few years ago. But it needs some fresh thinking. Consider adding to the current definition at this link:
http://en.wikipedia.org/wiki/Marketing_operations more

B2B Marketing Week

Content Marketing

July 11, 2011

Larissa DeCarlo and 1 other person answered this question at this roundtable

How to Set Up an Effective Marketing Organization [7/11 @ 1 pm]

What is a demand center?

A Demand Center is a services organization that centralizes Demand Generation-related skill sets and capabilities in order to leverage marketing investment, improve efficiency and impact, and organize resources around buyer journeys. Sirius includes the following buckets:
- Back Office
- Infrastructure
- Tele Center
- Program Assembly/Execution
- Advisory/Agency-like Services more

B2B Marketing Week

Content Marketing

July 6, 2011

Larissa DeCarlo is speaking at this roundtable

How to Set Up an Effective Marketing Organization

B2B Marketing Week

Content Marketing

June 22, 2011

Larissa DeCarlo and 5 other people answered this question at this roundtable

Avoiding the Potential Pitfalls of Marketing Automation [6/21 @ 1 pm]

How can a CMO or VP of Marketing develop a buy in strategy prior to purchase?

Just to add to Carlos' answer, I suggest getting buy-in from stakeholders throughout Marketing - and in the Sales and IT organizations. You can get their buy-in by simply asking them what they think of the current processes, what could be improved, and what needs ... more

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