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Larry Morris

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Referral Consultant, Nice Touch Marketing

66 points

We help businesses reach out to their clients, prospects and business partners in ways that provide a lasting impression. We do this by marrying technology with a personal touch.

WEB: Increase Your Sales

June 2, 2011

Larry Morris and 3 other people answered this question

Has anyone had success with B2B marketing on Facebook?

Facebook is a great place to connect with people and deepen relationships. Whether you are connecting with a company Fan page, or individuals who are decision makers, Facebook is all about relationships. People don't sign up for Facebook to be "sold". It should be part ... more

March 30, 2011

Larry Morris and 3 other people answered this question

Welcome email vs. Welcome Series.

You are walking a thin rope here between welcoming a new prospect/client and spamming them. I agree with all three of the other commenters here, but where we all have to be careful is providing content that is not only helpful, but also welcome.
If they ... more

Email Marketing

Email Relevancy

March 30, 2011

Larry Morris recommends this answer by Jeff Ogden

How do you market to 'Influencers'?

IMHO, it's not about who you think Influencers are, it's who prospective buyers trust. Go ask them. Make it part of your buyer persona development.
And if they are unsure, you should use Jeremiah's advice and create your own.
Jeff Ogden, the Fearless Competitor
Find New Customers
http://www.findnewcustomers.com
@fearlesscomp more

Influencer Marketing

March 29, 2011

Larry Morris recommends this answer by Jacquelyn Lynn

How do you define what an influencer is?

From a sales perspective, an influencer is anyone who directly or indirectly influences a buying decision. Some influencers are obvious, some are very subtle. In a B2B situation, the purchasing director's assistant would be an obvious influencer; the company's receptionist, shipping clerk, even janitor would ... more

Influencer Marketing

Nov. 26, 2010

Larry Morris recommends this answer by Michael Krigsman

How do you let your customers, prospects and business partners know that you appreciate them?

Wow, this is a fantastic question!!! The mere fact that the issue concerns you makes a positive statement.
In general, customer appreciation begins with a positive attitude of intention to make the customer feel delighted. Seems like an obvious statement, but that's where positive customer relationships ... more

Customer Service

Nov. 8, 2010

Larry Morris recommends this answer by Adrian Davis

My sales reps are in a slump, what do I do?

Gary,
I agree that the specific reasons for your slump need to be analyzed before figuring out what you can do to address the slump. I think this is insightful advice. If immediate results are required, however, I would advise you to get your reps out ... more

General Management

Sales Management

Sales Representatives

Oct. 27, 2010

Larry Morris and 12 other people answered this question

What are the top 3 things to remember when delivering a presentation?

An effective sales presentation will use a story to develop a "pain" or "Concern" that your audience has and will ultimately provide them with a solution. The "pain point" will capture their attention and keep them as you develop your message and provide your solution. more

General Management

Oct. 27, 2010

Larry Morris and 5 other people answered this question

What, according to you, are the main transformational/organizational factors for Social CRM succes?

Justin has a good point. I am in a LeTip group and we talk about social media a lot. One of our members even will provide the outsourcing.
My thought is that a well crafted outsourcing program will go a long way to developing a ... more

Oct. 27, 2010

Larry Morris and 10 other people answered this question

How has digital media changed your approach to marketing?

I am finding social media as an excellent way to expand my reach to existing and potential clients. It allows me to develope a personal relationship with more people, including many that I would never have had a chance to otherwise. It has opened doors ... more

Online Marketing

Oct. 27, 2010

Larry Morris and 30 other people answered this question

Are the "lines" that separate marketing and sales becoming increasingly blurred?

I believe that a lot of it depends on the context. For a large company, the Marketing Department supports the corporate mission, which ultimately is to sell more product, or enhance their image. For a small company, the lines blur considerably, and are often done ... more

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