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Laura Jones

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Sales/Marketing, The Midland Group

20 points

April 22, 2011

Laura Jones recommends this answer by Craig Rosenberg

How did Hubspot generate 40,000 leads in a month?

I will take a shot here. (I know I asked this but am very into this conversation)
First let me go over my numbers, 10 months ago I heard that Hubspot was doing 10,000 leads a month. So there is my baseline.
Inbound content marketing -- they ... more

Lead Generation

Marketing Automation

March 14, 2011

Laura Jones recommends this answer by Scott Mersy

Why should sales care about marketing automation?

It's not the "Marketing Automation" they should care about, it's the results, when done right: Less cold calls, less time wasted, more revenue! more

Marketing Automation

March 6, 2011

Laura Jones and 4 other people answered this question

If your company has not adopted marketing automation yet what are the reasons why?

I haven't spoken to a marketer yet who doesn't understand the value of marketing automation. I have, however, heard of lots of marketers who are faced with the daunting task of moving the company's marketing strategy from an outbound to inbound strategy, which is one ... more

Jan. 28, 2011

Laura Jones and 17 other people answered this question

What are/will be the biggest impediments to the marketing automation market reaching its potential?

As a marketer who has purchased and deployed a MA system, let me offer a different perspective. MA is a tool used to deliver a PLAN. For our B2B niche company, a content rich, customer-centric PLAN. The price was a challenge only because the entire ... more

Dec. 17, 2010

Laura Jones is now following

Dec. 17, 2010

Laura Jones is now following

Nov. 19, 2010

Laura Jones recommends this answer by Ardath Albee

Content Marketing: How do you decide what content should require registration or not?

Lots of great suggestions here, but I'm going to flip the focus from what you think is "valuable content" to what your prospects think.
Content marketing is about building relationships. Their perceptions of what I call Catch Factors (Urgency, Effort, Impact, Intent and Reputation) will ... more

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