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Lauren Harper

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Community Manager, Focus.com

1727 points

I am the Community Manager for all things sales and marketing on Focus. I help manage and facilitate the content and community on Focus.com within the sales and marketing categories.

Lauren Harper asked a question at this roundtable

Feb. 6, 2012

The Rise of Pinterest in B2B [2/15 @ 11 am]

What are some examples of brands that are doing a good job on Pinterest?

Brand Awareness

Lauren Harper asked a question at this roundtable

Feb. 6, 2012

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

What are some of the best free tools to use to help manage and monitor social media?

Content Marketing

Lauren Harper asked a question at this roundtable

Feb. 6, 2012

Round Two: Getting the Most Out of Google+ For Your Business [2/7 @ 11 am]

What are some tips for organizing circles for brand pages on Google+?

Business Application

Lauren Harper recommends this answer by Craig Rosenberg

Feb. 6, 2012

What are the best resources to learn about social selling?

Here are some of mine:(Based on social selling)
Miles Austin www.fillthefunnel.com
Nigel Edelshain http://www.sales2.com/
InsideView blog www.socialsellingu.com
Anneke Seeley http://www.phoneworks.com/learning-center/blog/
Josiane Feigon: http://www.tele-smart.com/blog/
I also love perusing slides on the topic at www.slideshare.net more

Lauren Harper asked a question at this roundtable

Feb. 3, 2012

The Rise of Pinterest in B2B [2/15 @ 11 am]

As Pinterest is mostly a picture board, what types on content should B2B companies be sharing on Pinterest?

Social Marketing

Lauren Harper and 1 other person answered this question

Feb. 3, 2012

Who should I follow on Focus?

Hi Steven,
Who you follow is totally up to you! I would suggest following people that you think contribute valuable information, and then looking at their profiles to see who they are following to get some other good ideas. Make sure that you are following ... more

Lauren Harper asked a question

Feb. 3, 2012

What updates can we expect from Twitter's acquisition of Summify?

Social Networking

Lauren Harper recommends this answer by Alex Shootman

Feb. 2, 2012

Have you made a sale using social media? Tell us your success stories!

We have been activating our sales force to use social media as a channel for prospecting. A lot of this involves the authentic use of the channel not just popping up on LinkedIn and announcing that you have something cool you want to show folks. ... more

Lauren Harper asked a question

Feb. 2, 2012

What kind of ROI have you seen for employing social selling in your sales department?

Sales Department

Lauren Harper asked a question

Feb. 2, 2012

Why do businesses need social selling? What's the value?

Sales Management

Lauren Harper asked a question

Feb. 2, 2012

What's the latest update on the EU's Directive on Privacy and Electronic Communications law?

Email Marketing

Lauren Harper asked a question at this roundtable

Jan. 31, 2012

Top Technology Marketers to Watch in 2012 [1/31 @ 1 pm]

How can you make your marketing efforts more personalized and relevant without spending a lot more time and money?

Lauren Harper asked a question

Jan. 27, 2012

What are your favorite sales enablement tools that you use?

Sales Enablement

Lauren Harper asked a question

Jan. 27, 2012

What's more important to be spending your social media dollars on: technology or talent?

Human Resources

Lauren Harper answered this question at this roundtable

Jan. 26, 2012

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

I joined late. Will this audio be available to review?

Hi Christine,
Yes, there is an audio recording of this event now available on the landing page. Thanks for joining us today!
Lauren Harper
Community Manager, Focus.com more

Lauren Harper asked a question at this roundtable

Jan. 24, 2012

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

How important is it to create different kinds of media for content campaigns, i.e. video, slideshare, etc.?

Branded Content

Content Marketing

Lauren Harper asked a question at this roundtable

Jan. 24, 2012

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

What's an example of a great content marketing campaign that you've seen?

Branded Content

Content Marketing

Lauren Harper asked a question at this roundtable

Jan. 24, 2012

Power of “Face-to-Face” in a Technology World [1/24 @ 11 am]

How do video meetings compare to phone meetings?

Lauren Harper asked a question

Jan. 23, 2012

When training new sales reps, how important is it to showcase the successes of other reps?

Sales Management

Lauren Harper asked a question at this roundtable

Jan. 23, 2012

The Future of Selling [1/23 @ 11 am]

How will technology continue to change the roll of the sales rep?

Lead Management

Lauren Harper recommends this answer by Michael A Brown

Jan. 23, 2012

What type of content offers most significant social media value for B2B enterprises?

Hi Yuliya! For my business, it’s the very sort of content we are engaged in right now … relevant, timely topics discussed openly amongst peers. That’s why I am active in professional on-line networking venues, especially Focus.com and certain LinkedIn groups.
Regarding: “Photo? Infographics? Polls? ... more

Lauren Harper recommends this answer by Bruce Hoag

Jan. 19, 2012

Do you eliminate candidates from positions that are not a match to their previous titles?

This is a difficult question, because so many other factors must be taken into consideration.
I think that it's entirely wrong to rule out a candidate just because that person lacks the traditional background for a particular job. Nothing in the workplace is that cut-and-dried ... more

Lauren Harper asked a question

Jan. 19, 2012

What are the main tools you use to communicate with your customers?

Customer Service

Lauren Harper asked a question

Jan. 19, 2012

How much focus will you be putting on online advertising this year?

Marketing Budget

Lauren Harper asked a question

Jan. 19, 2012

Sales Professionals: What are your favorite mobile applications? Which help you the most?

Mobile Applications

Lauren Harper recommends this answer by Billy Mitchell

Jan. 18, 2012

What are you doing to fire up your inbound marketing this year?

This is a great question and one that we ask ourselves almost daily.
As a B2B marketing agency, we are also a B2B marketer and our audience is one of the toughest on the planet - CMOs, Marketing VPs, Directors and Managers of businesses that ... more

Content Marketing

Inbound Marketing

Following 188 Topics

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B2B Lead Generation

...

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Focusmarketingrt

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Search Engine Optimization

Search Marketing

Servers Storage

Social Media Market Research

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Social Media Sites

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Social Networking

Talent Management

Technology Marketing

Word of Mouth Marketing

Following 638 People

Followed by 456 People

Knowledgeable in 130 Topics

#6 of 1982

#13 of 2755

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Sales Management

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#46 of 85

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#25 of 35

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#19 of 23

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#28 of 32

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