Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Leanne Schreibstein

Follow Following Unfollow

Business Development, Focus

0 points

Feb. 23, 2011

Leanne Schreibstein is now following

Feb. 23, 2011

Leanne Schreibstein recommends this answer by Tyler Garns

Email Marketing Best Practices: What are your 3 tips for increasing your email open rates?

1) Be welcome in the recipients inbox. The biggest factor in open rates is "Do I know this person?" If you get an email from your mom, you'll open it no matter what the subject line is. So, the key here is to establish a ... more

General Management

Feb. 23, 2011

Leanne Schreibstein recommends this answer by Justin Premick

Email Marketing: Are you less or more likely to open an email if the subject line is personalized?

Most of the time, my mind is 95% made up (as to whether I'll open an email) before I even see the subject line. The from line tells me whether or not this is likely an email I want to spend time on right now ... more

Email Marketing

Feb. 17, 2011

Leanne Schreibstein recommends this answer by Phil Donaldson

What three things should every email include?

Every email should at least include the following:
1. A brief, yet compelling subject line
2. Content relevant to the recipient that seeks to address (and/or uncover) their business problem while communicating your company's value proposition
3. A call to action
George, do you really referring to rudeness as ... more

Jan. 27, 2011

Leanne Schreibstein recommends this answer by Alan Borecki

Why is it so important to be listed on the first page of search results?

Curtis, suppose you cracked google's SEO algorithms and could put yourself anywhere on the results page for your keyword(s), why would you want to be anywhere but the first page? Advertisers have always been battling for prime spots for their ads, whether it be traditional ... more

Online Marketing

Search Marketing

Search Rankings

Jan. 27, 2011

Leanne Schreibstein recommends this answer by Hendrie Weisinger

Talent Management Best Practices: What are your 3 tips for successful talent management?

There’s nothing worse than wasted talent,” says, Robert De Nero’s s character in The Bronx Tale. Every HR expert will tell you the same. How do you not waste talent? Follow these tips:
Appreciate Talent. In any organization or enterprise, a football team, a film, ... more

General Management

Human Resources

Jan. 26, 2011

Leanne Schreibstein recommends this answer by Claire Thompson

You got their attention, they 'like' your page... but how do you truly engage your social media followers?

Talk. Share. Think 'what's in it for me' from the perspective of visitors, and who you're there to engage with. Content, conversation, hints and tips, discounts, offers - it all depends on your audience.
Keep things clean by getting rid of spam and making sure 'rules' ... more

Customer Effort

Customer Engagement

Marketing Tools

Jan. 26, 2011

Leanne Schreibstein recommends this answer by Shawn Elledge

What are the most effective methods for getting targets to open direct mail?

Quit Sending Rectangles!
A great strategy for sending direct mail is to send a multi dimensional or customizable direct mail piece in a shape other than a rectangle. The USPS hosted a focus group on this topic years ago asking people to reach into a ... more

Jan. 26, 2011

Leanne Schreibstein recommends this answer by Steve Gogolak

Is the concept of Twitter/TV integration viable?

I like to take natural human behaviors and associate them with online behavior to figure out whether or not something will stick. In this case, users interacting on twitter while they are watching a show, game or movie are doing the equivalent of blurting out ... more

Jan. 25, 2011

Leanne Schreibstein recommends this answer by Tony Bailey

Where do you look for design and content inspiration for your email marketing efforts?

While not specific to inspiring the the ideas for the campaign, equally important is making sure the design and content you create is consistent with the rest of your digital activities. Here are a couple of key docs that an Interactive/Digital Marketer should have at ... more

Email Marketing

Email Marketing Campaigns

Jan. 24, 2011

Leanne Schreibstein recommends this answer by Pamela Landau

Why do people prefer content that is displayed in list form?

Why are lists effective? Because they are:
1. Easy to scan
2. Easy to remember
3. Quick to read
See, there's my list! Wasn't that easy? more

Content Marketing

Jan. 24, 2011

Leanne Schreibstein recommends this answer by Kristin Hovde

Do you have a dress code that you and your staff adhere to when showcasing at trade shows?

Business casual is perfectly acceptable in most scenarios. Whatever you decide to wear, keep in mind that it will probably feel like a sauna in the trade show, since there are going to be hundreds of people under one roof. Wear something lightweight that still ... more

Conferences and Events

Events and Trade Shows

Jan. 24, 2011

Leanne Schreibstein recommends this answer by Ryan Skinner

What will be the "hot topic" in the b2b marketing blogosphere this year?

I'm not sure whether it'll be the hot topic of 2011, perhaps rather 2012 or 13: Managing and cultivating communities of influencers. This is the obvious direction B2B communications and marketing are going, where search, social and mobile media converge. In other words, companies will ... more

Jan. 21, 2011

Leanne Schreibstein recommends this answer by Richard Hodges

Green Technology Best Practices: What are your tips for recycling outdated equipment and technology?

#1 Extend life of equipment through internal re-use or donation to another party that will actually use it (and eventually dispose of it properly). Getting more life out of existing gear is the most eco-responsible thing you can do. Many things that are "outdated" for ... more

General Management

Information Technology

Jan. 21, 2011

Leanne Schreibstein recommends this answer by Andrew VanderPloeg

What impact has social media had on corporate branding?

Davis,
There are undoubtedly a lot of answers that could be given here, but for me, the most significant shift has been in the area of transparency. Social Media has, and continues to have a way of forcing corporations to grapple with how transparent they are ... more

Brand Awareness

Brand Development

Jan. 20, 2011

Leanne Schreibstein recommends this answer by Kathryn Kilner

Why are all webinars an hour long when business people are busier than ever?

Brian Stark, VP of Corporate Development at BrightTALK, prepared some interesting charts based on BrightTALK's data that show average number of attendees for a webcast by scheduled length of the event and by community. The data shows that average number of live attendees is highest ... more

Jan. 19, 2011

Leanne Schreibstein recommends this answer by Paul Desmond

How can Groupon continue to differentiate its brand from competitors springing up like LivingSocial?

Loyalty programs like those described in the article Jill references make perfect sense. So does encouraging not-so-loyal customers to become more loyal. Groupon is apparently doing just that, by offering customers who haven’t bought anything in a while a $10 discount off their next purchase ... more

Brand and Product Strategy

Jan. 19, 2011

Leanne Schreibstein recommends this answer by Paolo Juvara

What mobile apps should be added to ERP offerings in 2011?

When it comes to mobility, you need to consider the great debate of native apps vs. web access.
Native apps make it easier to exploit the capabilities of the mobile device (access to the camera for bar code scanning, access to GPS for geo location services, ... more

Erp & Crm Software.

Jan. 19, 2011

Leanne Schreibstein recommends this answer by Thomas Harpointner

How often should/do you revamp your website?

On the Internet, your website IS your business. It's where customers expect to find all relevant information related to your company, products and/or services. How often you should totally revamp your website is based on a number of factors.
Top 5 key indicators that your ... more

Jan. 19, 2011

Leanne Schreibstein recommends this answer by Dennis Shiao

What are/will be the biggest impediments to the Virtual Event market reaching its potential?

I'm calling this post "It's All About ROI".
1) GENERATING ROI - whether you're generating sales leads (virtual trade show), generating job candidates (virtual career fair) or educating a workforce (virtual university), the executives at your company will ask whether the investment was worth it. To ... more

Virtual Trade Show

Jan. 18, 2011

Leanne Schreibstein asked a question

Do you know of any good websites for buying music electronically?

Jan. 18, 2011

Leanne Schreibstein recommends this answer by Sarah Gogin

Should Salesforce.com rename itself with a non CRM specific name?

Having the name Salesforce.com as well as a potential name change has both pros and cons. First, the current name, Salesforce, is both recognizable because of its function in a CRM system as well as reputable for being a market leader.
Therefore, a sudden name ... more

Information Technology

Jan. 18, 2011

Leanne Schreibstein recommends this answer by Elijah Ezendu

What factors do you consider when selecting/ partnering with a market research firm?

This appears to be a collection of several interwoven questions converging on selection of market research firm. The fundamental factors that determine choice of market research firm are as follows:
1. Reputation
2. Customer Relationship Management
3. Competitive Price
4. Quality of Processes
5. Experience ... more

Business Partnering

Enterprise Feedback Collection

Market Analytics

Jan. 18, 2011

Leanne Schreibstein asked a question

Facebook v. Twitter: Which is a more sustainable form of social media?

Twitter Marketing

Jan. 18, 2011

Leanne Schreibstein recommends this answer by Eric Brandenburg

What's the most sensible way for a (really) small business to conduct market research?

If it is a customer service research it can be done in house via tools free or almost free tools like you mentionned.
Otherwise it is more relevant to not only survey you existing clients but to survey non-existing contacts from your target market. It will ... more

Market Research

Jan. 18, 2011

Leanne Schreibstein recommends this answer by Melina Triantos

What is the world's strongest brand?

Coca-Cola would be my pick for the strongest brand in the world in sheer recognition and pervasiveness. They have been doing business for 124 years and span over 200 countries globally with over 3,300 products. Coke products target every demographic; all races, genders, income levels ... more

Corporate Brands

Jan. 18, 2011

Leanne Schreibstein recommends this answer by Nipun Jethi

Who do you trust more with your personal information Facebook or Google?

I hate to sit on the fence here,... but I distrust them equally. I would say though that Facebook contains more explicit sensitive data about me than Google. Most of Google's data is implicit via search. Because of this, the answer to "who do you ... more

Human Resources

Jan. 18, 2011

Leanne Schreibstein recommends this answer by Michael Brenner

Why do email marketing campaigns fail? (when they fail)

Hey Craig,
Great question and Rachel is right, the answer is that it really depends on a bunch of factors. Here is the list of factors I always look at to have the best chance of success:
1. List is the number one most important ... more

Email Marketing

Email Marketing Campaign

Jan. 17, 2011

Leanne Schreibstein recommends this answer by Dana Craig

At what point should a small company (2-50 employees) start considering an ERP installation?

John,
As others have mentioned above, there's no one magic formula that informs a company when it is time to consider ERP. As the expert of your own business and industry, you need to determine if you're at the point of diminishing returns with your current ... more

Information Technology

Following 7 Topics

Email Marketing Strategies

Online Marketing

Following 0 People

Followed by 5 People