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Lee Anne Wimberly

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Specialist in Demand Generation, Knowlagent

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Marketing pro with broad industry experience, special emphasis in technology and business to business. Expert on doing more with less. Specialized skills in demand generation and marketing measurement. Obsession with results and marketing's contribution to top line revenue.

Lee Anne Wimberly recommends this answer by Joe Chernov

March 30, 2011

How do you market to 'Influencers'?

Here's a portion of a conversation I had recently with Jeremiah Owyang of Altimeter Group:
Me: "You know the best way to get an 'influencer's' attention? Be one."
Jeremiah: "You know an even better way to get an 'influencer's' attention? Create one."
Joe Chernov / @jchernov / Eloqua more

Influencer Marketing

Lee Anne Wimberly answered this question

Feb. 23, 2011

How do you deliver and track off line work items?

Knowlagent users move many of these common shrinkage activities to wait time. They create "activity queues" that are delivered during idle time, creating active wait sessions. Then they can track the productivity of each session. more

Customer Service

Information Technology

Contact Center Productivity

Contact Center Solutions Productivity and Software and Hardware

Lee Anne Wimberly is now following

Jan. 10, 2011

Lee Anne Wimberly is now following

Jan. 10, 2011

Lee Anne Wimberly answered this question

Dec. 13, 2010

What role is your contact center technology playing in delivering business value?

Below is a link to a short video where Sprint describes the value they are delivering by training during idle time (via Knowlagent technology). A typical customer can cut shrinkage by 5-10% in this way.
http://www.knowlagent.com/resources/Video/Knowlagent-Sprint.aspx more

Customer Service

Information Technology

Lee Anne Wimberly and 7 other people answered this question

Nov. 5, 2010

Your Marketing Automation budget just got an extra $10,000. Where do you spend it and why?

Content and then automating a lot of your lead routing and other internal data processing. I have talked to a lot of people who have marketing automation but are very willing to handle too many things manually. Hiring a consultant or getting education to understand ... more

Budgeting and Expenses

Marketing Automation

Marketing Automation Strategy

Lee Anne Wimberly published a brief

June 29, 2010

ACCE 2010 Conference Brief: The Global Gathering for the Contact Center Community

Customer Service

Contact Centers

Lee Anne Wimberly and 5 other people answered this question

Feb. 19, 2010

How do i create content on a shoe-string budget?

One of the best ways to get bang for your buck is to re-purpose existing content into different formats and make sure any new content is maximized into as many formats as possible. White papers can become ebooks, serialized podcasts, slideshares, blog articles, tips documents, ... more

Lee Anne Wimberly asked a question

Nov. 18, 2009

Looking for good B2B SaaS web sites.

Lee Anne Wimberly published a brief

Sept. 8, 2009

Best Practice Coaching for Call Center Agents

Customer Service

Contact Centers

Following 5 Topics

Contact Center Technologies

Customer Service

Information Technology

Social Media Marketing

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