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Lee McEwen

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Marketing Manager, Aquavit Pharmaceuticals

10 points

I enjoy producing digital media across the board be it websites, photography, PDFs, logos, or video. My ideals lie in building universal systems that benefit both back-end users and front-end viewers.

WEB: Fogged Clarity

Dec. 29, 2011

Lee McEwen recommends this answer by Jason Verdelli

How necessary is it to have a video about you or your product or service on your website?

Here are some stats that might help:
With proper optimization, video increases the chance of a front page Google result by 53x.
Forrester, January 2010
A visitor who watched a product video is 85% more likely to make a purchase than if they hadn’t.
Internet Retailer, April 2010
Zappos achieved ... more

Product Marketing

Dec. 29, 2011

Lee McEwen recommends this answer by Dave Brock

Is offering discounts the right strategy to attract customers?

I tend to think discounting should be the last alternative considerered--unless your strategy is always to be the low price provider.
When you start the relationship with discounting, there are several things that happen. You may be attracting the least loyal customers--those that are most ... more

Dec. 29, 2011

Lee McEwen is now following Jim Ducharme and 2 other people

Dec. 29, 2011

Lee McEwen recommends this answer by Jim Ducharme

How "human" should a company's social media appearance be?

Hi Lee,
I think you definitely should have a real voice behind your brand on social channels and that means across your blog, FB, Twitter and just about anywhere else you can interact.
Some brands use a ^ (chevron) plus initials to ID individuals (^JD) ... more

Social Business

Dec. 29, 2011

Lee McEwen recommends this answer by John Murphy

What are 3 pieces of advice or traits to help a manager become a leader?

Great debate, and difficult to keep to three, but here goes!
INTEGRITY. Deal with every situation with integrity. It doesn't matter whether it is your boss, your customer, the hall porter, or your best executive, everything you do must be done with absolute integrity.
CONSISTENCY. ... more

Human Resources

Management Training

Dec. 29, 2011

Lee McEwen recommends this answer by Richard Grady

What is the number one mistake rookies make on social media?

To add to all of the great advice applied here, let me add two, one from the rookie individual position and one from the rookie company position.
Rookie individual - Thinking for a moment that what you say through the channel is directed only to ... more

Nov. 30, 2011

Lee McEwen and 6 other people answered this question

How does a smaller business best manage IT services?

What has worked well for us, as a small company, are the cloud-based IT services. I suggest services like Google Apps and Office 365 for communication, scheduling, and productivity; Dropbox for cloud-based shared storage space; and Microsoft Intune for hardware, software and security maintenance.
I manage ... more

IT Service Management

Small and Mediium Sized Business

Following 3 Topics

Information Technology

Following 3 People

Followed by 1 Person

Knowledgeable in 2 Topics

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