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Lee Shepard

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Biz Dev, Focus

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Dec. 17, 2009

Lee Shepard recommends this answer by Matt Brunk

What are the complexities of configuring a functional VoIP network using products from more than one company?

Natasha- "functional" may come across as a loaded question that non-IT folks such as lawyers, managers, doctors ... would use. There is nothing functional about networks in this matter of speaking; networks are living - breathing - and changing. More importantly, one industry vertical or ... more

Information Technology

Sept. 14, 2009

Lee Shepard commented on a brief

Seven reasons your business should (probably) be on Twitter

Great points here Matt. I think you identified many of the reasons that businesses should be on Twitter. Monitoring your brand/company's presence online and what consumers/users are saying about you is key and Twitter is great for this. Alleviate issues before they become trending topics! more

June 26, 2009

Lee Shepard recommends this answer by Paul Ogle

Organic WOM vs. Social Media activation

Social media benefits both large and small companies making it is important for both to interact with their customers. Larger companies do have the benefit of name recognition but they can also lack the engagement in social media that smaller companies deliver. There are some ... more

June 22, 2009

Lee Shepard recommends this answer by Craig Rosenberg

What is drip marketing?

I wrote a post on this on the Funnelholic awhile back: http://tinyurl.com/nna9l4 .
First, the origin of the term DRIP marketing:
Drip marketing was developed in response to the “Law of 29″ which states that the average “prospect” will not buy until they’ve viewed your marketing message ... more

Marketing Automation

June 9, 2009

Lee Shepard recommends this answer by Alex Vogt

I'm researching CRM systems and I would like to get some relative pricing so I can do a cost comparison. Is there any way I can do this without speaking to the vendors?

You can find the list price of many CRM systems by downloading Focus CRM comparison guides. However, what you ultimately end up paying for a system depends upon a variety of factors, and the list price seldom reflects the true cost of the software. Talking ... more

Information Technology

June 9, 2009

Lee Shepard recommends this answer by Chris Nordman

Is there a better way to find entry-level employees than craigslist?

Here is the 3rd vote for College Career Centers, especially for entry level positions. With CCC's, you have a unique ability to :
1. Filter by major or specialty
2. Find easy, generally free access to applicants looking for full time, part time AND internship opportunities
3. Support ... more

Human Resources

June 9, 2009

Lee Shepard recommends this answer by Brian Provost

Have any new SEO strategies emerged with the release of Microsoft's Bing Search Engine?

It's almost not worth expending any effort against at this point, but for the sake of the academic exercise, I would get a keyword rich domain, with some modicum of reputation, optimize any location-based variables, keep the content minimally fresh, and then throw a ton ... more

Marketing Automation

May 19, 2009

Lee Shepard recommends this answer by Chris Nordman

What's a big reason to implement or change your current CRM?

1. User adoption: If a sales tool is difficult to use, requires a lot of data entry (by the salesperson) or does not enable a salesperson to do his job more easily or efficiently, replace it. Systems or organizational restrictions that force your sales team ... more

Customer Service

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