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Len Shneyder

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Sr. Product Marketing Mgr, IBM

265 points

Len Shneyder joined Unica (recently acquired by IBM) with the acquisition of top rated deliverabiity services provider Pivotal Veracity. Before joining Pivotal Veracity Len was Deliverability Operations Manager for Yesmail. Len continues to address the concerns and needs of the ...

Len Shneyder joined Unica (recently acquired by IBM) with the acquisition of top rated deliverabiity services provider Pivotal Veracity. Before joining Pivotal Veracity Len was Deliverability Operations Manager for Yesmail. Len continues to address the concerns and needs of the world's leading email service providers through his almost 10 years of email knowledge in the role of Director of Partner Relations & Industry Communications. Len is a regular contributor to the Deliverability.com blog in addition to growing critical ISP relationships for Unica's clients and partners.

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WEB: Unica Blog

Dec. 6, 2011

Len Shneyder recommends this answer by Jim Ducharme

What are your tips for social media business etiquette?

The simple answer is that the same etiquette you use in the real world when socializing and networking holds true for the virtual social media world.
- Don't talk about yourself constantly
- Share information which has value
- Be accessible and responsive
- Help others for the sake ... more

Customer Service

Aug. 17, 2011

Len Shneyder and 4 other people answered this question

What are some tactics to use to reengage inactive subscribers on your email list?

All of these are good tactics and I appreciate Mr. Kordek's cautious approach. As a matter of fact I'm going to advise similar and more caution. What neither commentator so far has mentioned are the technical pitfalls involved in attempting to re-engage inactive users.
Andrew ... more

Email Marketing

July 27, 2011

Len Shneyder is speaking at this roundtable

Mobile Email: Prepare for the Mobilevolution Part 2

Information Technology

Email Marketing

July 20, 2011

Alexis Karlin selected a best answer for

Have you tried out Google+? Thoughts?

I recently received an invitation go Google+ and I'm currently testing it out. It's hard for me because a lot of my friends aren't on there yet. So I'm wondering if you have received an invite? What you think about it? And do you think ... more

Information Technology

July 8, 2011

Len Shneyder is now following Lauren Harper and 1 other person

May 27, 2011

Len Shneyder and 3 other people answered this question

A visitor completes a webform: does this imply opt-in to you?

I think you should employ a sniff test: if it smells fringe or shady, it probably is.
Implied consent is the normal mode of operations for most folks. This is not what I would endorse or recommend, but I understand this is what most people ... more

Email Marketing

Opt-in Marketing

April 7, 2011

Len Shneyder and 7 other people answered this question

What do you think of emails that are triggered as a result of your browse behavior?

The key, and Dave hit the nail on the head, is frequency. If you send the customers email after email after email, it doesn't become creepy, it's annoying which means you stop surfing the website, you mark the emails as spam and post something nasty ... more

Email Marketing

Re-marketing Emails

March 23, 2011

Len Shneyder asked a question

Who's more valuable your FB fans, your tweeters, your buzzers or those that forward to a friend?

Email Marketing

Social Media Marketing

Social Network Marketing

March 22, 2011

Len Shneyder asked a question

What's more valuable to you: a click on a link in an email or a like/comment on a Facebook page?

Email Marketing

Marketing Metrics

March 22, 2011

Len Shneyder asked a question

What's the ratio between the # of emails sent and the # of messages posted to Facebook?

Email Marketing

March 16, 2011

Len Shneyder and 4 other people answered this question

How can I ensure I don't get blacklisted?

All of the advice prior is sage like and absolutely accurate but I would like to state the obvious: if possible avoid growing your lists inorganically, e.g. renting/buying names. The results could be long lasting and destructive to your reputation and ability to deliver mail ... more

Email Marketing

March 15, 2011

Len Shneyder and 1 other person answered this question

Social sharing in email. Or SWYN When was the last you did it?

So I'm going to approach this question from two different perspectives:
As a consumer I don't think I've really ever used the SWYN link in an email. However, I do take note of it and use the corresponding SWYN link on the landing page when I ... more

Email Marketing

March 10, 2011

Len Shneyder and 4 other people answered this question

Are there any free or inexpensive tools for testing web pages and emails on multiple mobile devices?

Hi Candyce. First disclosure, long time employee of Pivotal Veracity here. Although our tools and technology are not free you can see a preview of them and receive a free rendering report of how your landing page will look like on an iPad here:
http://pivotalveracity.com/email-marketing-solution/email-rendering.html
There's some ... more

Information Technology

Device Compatability

March 4, 2011

Len Shneyder and 11 other people answered this question

Outlook? Mail.app? Thunderbird? Postbox? Browser? Lotus Notes? - What Email Client do you like?

Mac Mail... it
a) works
b) isn't cluttered
c) works
d) did I mention the working thing?
e) is faster than hell
f) isn't outlook
g) isn't lotus
h) harmonizes my chakras more

Feb. 11, 2011

Len Shneyder and 1 other person answered this question

Goodmail Systems announces they are "ceasing operations." What went wrong?

I agree with most everything that George said above but if you read the recent Magilla report where Ken interviwed Daniel Dreyman it became apparent that the loss of Yahoo! as a partner was unsurvivable.
http://www.magillreport.com/Yahoo-Loss-was-the-Killer-Goodmail-CEO/ more

Email Campaigns

Email Marketing

Jan. 28, 2011

Len Shneyder and 5 other people answered this question

How will Amazon's new cloud-based Simple Email Service impact the email delivery services landscape?

Amazon SES is a fairly inexpensive solution if you want to avoid buying industrial strength mail servers and other necessary hardware to accomplish the delivery of larg(er) quantities of mail. As stated earlier, this is just the last mile of the delivery process, the sending, ... more

Information Technology

Cloud Business Models

Jan. 25, 2011

Len Shneyder and 5 other people answered this question

What are some ways that you evaluate the the value of your email marketing content?

Test Test Test and Test some more!
Your content can be measured in terms of campaign response and conversions. This is probably something we are all doing in order to establish "bang for buck". However in order to determine the value of your content you ... more

Content Analysis

Email Marketing

Email Marketing Content

Jan. 25, 2011

Len Shneyder and 5 other people answered this question

Will marketing automation kill the ESP/email software market in b2b?

I think the lines are becoming increasingly more blurred. ESPs are starting to develop robust MA suites in order to address the increasing cross-channel businesses and concerns of today's online retailers. If you look around at the ESP marketplace and the top tier contenders you'll ... more

Email Marketing

Jan. 19, 2011

Len Shneyder answered this question

How will mobile devices influence email marketing layouts in 2011?

Mobile email clients have been pushing marketers to consider single column layouts. The less is more concept will continue to present itself as an ideal format and layout across all email as smart phone penetration increases. Marketers will come to the conclusion that narrowing the ... more

Email Marketing

Email Marketing Strategies

Dec. 1, 2010

Len Shneyder and 17 other people answered this question

Email Deliverability Best Practices: What are your 3 tips for successful email deliverability?

After all the articles and press people still think that Email Deliverability is a secret handshake, an old boy's network, black magic or digital voodoo. I'm here to tell you that it couldn't be further from the truth. Email deliverability is about the careful application ... more

General Management

Email Deliverability

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