Linda Chaney has parlayed her expertise in DRTV (short & long form, and shopping channels), with an emphasis on consumer goods to acquirgy, the premier full service multi-channel DRTV agency. Linda is building a client base of successful consumer brands.
She ...
Linda Chaney has parlayed her expertise in DRTV (short & long form, and shopping channels), with an emphasis on consumer goods to acquirgy, the premier full service multi-channel DRTV agency. Linda is building a client base of successful consumer brands.
She is a seasoned executive with 20+ years experience in consumer, product, B2B, and B2C marketing. Proven pioneer in new business growth while meeting ROI objectives.
Experienced in acquisition, lead generation and business growth; market research & analysis; new media, product positioning, brand development & management; strong public speaker and presenter; expert in promotions, strategic planning, co-ops and partnerships; experience in large corporations, small business, agency, for-profit, and not-for-profit organizations.
Demonstrable balance of strategic, creative, analytical and managerial skills. Innate ability to translate complex product information into a compelling message. Equally strong working independently or in a team environment.
Specialties
Direct Response Television (DRTV), Paid Search Management (SEM), Search Engine Optimization (SEO), Media Services, Creative Services, Business Development, Marketing, HSN, QVC
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