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Linda McIntosh

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President, CRM Connect

60 points

I focus on helping companies become more successful by aligning their CRM solution to their business objectives. With over 20 years of sales and marketing experience I have a passion for business innovation resulting in increased sales, reduced costs and improved productivity.

Linda McIntosh published a brief

May 19, 2010

The Customer's Point of View

Customer Service

Linda McIntosh and 6 other people answered this question

May 12, 2010

What does Salesforce.com Acquisition of Jigsaw mean to Sales & Marketing ?

Gathering business intelligence is not a new thing for sales and marketing savvy people. Tools such as One Source, D&B, Hoovers etc. have been around for years and SFDC has had integration of many of these in Apexchange for a while. So, it was inevitable. ... more

Linda McIntosh recommends this comment by Matt Heinz

Sept. 21, 2009

What is your opinion on the future of trade shows?

Trade shows represent the marketing channel sales & marketing people everywhere love to hate. High costs, LOTS of time (before and during the event), typically followed by less-than-exciting leads and few converted sales.
But as much as I also typically shy away from trade shows as ... more

Linda McIntosh and 6 other people answered this question

Sept. 18, 2009

What happens after marketing throws leads over the fence to sales?

Not sure if I can add to the great comments above but let me put my 2(+) cents worth in from the Sales perspective as well as marketing.
It all comes down to a complete process. What is good about a great marketing campaign without ... more

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