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Linda Niskanen

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Sales/Marketing

56 points

WEB: Games Women Play

Linda Niskanen and 4 other people answered this question

Jan. 20, 2011

What are the SEO benefits of having a blog and where you host it?

Thank you all for your answers! (And apologies for the lateness in my reply! :) ) Special thanks to Brent and Jim for their answers that tipped the scale in my quest for an SEO solution for my blog problem. I will start looking at ... more

Linda Niskanen and 5 other people answered this question

Dec. 14, 2010

Is blogging a big part of your online marketing strategy?

I think blogging can provide you with a fantastic way to increase your online footprint across other mediums as well, not just the blogsphere.
For my product I use a blog to communicate our daily promotions, inform about changes, educate about new arrivals etc. While ... more

Marketing Metrics

Online Marketing

Linda Niskanen and 1 other person answered this question

Sept. 16, 2010

What are the greatest challenges to content-driven marketing at your business?

Coming from a small start up company we are currently facing issues with just having enough resources to do everything.
Our current marketing mix that is focused on content generation includes affiliate marketing (content to be generated for affiliate sites about our site), article marketing ... more

Content Marketing

Conversational Marketing

Linda Niskanen and 2 other people answered this question

Aug. 31, 2010

Social Media: what are you doing to help your bosses "get it?"

When I joined the gaming industry in 2006 my boss didnt even want to discuss working with social media.. now he is the main marketeer for one of the massive social media games brands..
Sometimes you just have to give people time and lots of ... more

Linda Niskanen and 11 other people answered this question

Aug. 15, 2010

Is search engine submission "worth it"???

I agree with James, get a site map up and submit it to Google as well as other search engines.
What I dont understand with regards to your question is, why would you not do it? Especially since it is not a huge financial investment ... more

Online Marketing

Search Engine Submission

Linda Niskanen and 2 other people answered this question

Aug. 12, 2010

What business books are you reading now?

:) Excellent!
Personally I am going to go for some of Yousaf Sekander's suggestions,
"How to be brilliant" by Michael Heppell sounds fantastic! :) And I have heard a lot of good stuff about "The Art of SEO" lately.
I do want to read more ... more

Linda Niskanen recommends this answer by Yousaf Sekander

July 20, 2010

Do you read business books and if so, which ones would you recommend?

Hi Linda,
I highly recommend the following books:
1. How to be brilliant by Michael Heppell
2. The Art of SEO by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C Stricchiola
3. How to become CEO (audio book is brilliant)
4. Marketing in the age of Google by Vanessa ... more

General Management

Linda Niskanen recommends this comment by Todd Mintz

July 19, 2010

Is SEO is the best way to drive traffic to the new websites.

SEO is important. PPC is important. Social Media is important. Email is important. To say what the priority should be is situation-specific...since we don't know the details behind the question, it's hard to prioritize the types of marketing.
However, having a inexperienced freelancer put in charge ... more

Linda Niskanen asked a question

July 14, 2010

Optimising Landing Page Conversion

Campaign Creation

Campaign Management

Click Through Rates

Linda Niskanen recommends this answer by Marc Reece

July 8, 2010

How do I promote my company more?

Hi Kerri,
First, kudos to you for starting a business. If I were advising you I would tell you to forget, newspapers, canvassing, and flyers they are wasting your time and resources. Continue to focus more on Social media. Have you thought about a blogging and ... more

Small Business Marketing

Linda Niskanen recommends this answer by Paul Greenberg

July 7, 2010

What are the benefits of customer relationship management?

Hi Tim,
CRM's benefits are straightforward, but will vary from company to company, based on your company's objectives. If done well, it can support an increase in customer revenues by helping you acquire new customers or expand your relationship - and the purchases - of ... more

Linda Niskanen and 3 other people answered this question

June 27, 2010

What are your top books, articles or blogs you've read on social media?

In addition to some of the above, I quite like: http://www.socialmediaexaminer.com/
http://www.insidefacebook.com/
http://www.emarketer.com/

Social Media for Business

Social Media Marketing

Linda Niskanen and 27 other people answered this question

June 25, 2010

Where can you find a good SEO specialist?

Personally I think SEO should be considered in most things you do on your site as well as in all your marketing efforts and other activities you do off site.
Content created for your site that you havent optimized for SEO purposes is a bit ... more

SEO Credentials

Small Business Marketing

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