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Linda Rink
President,
RINK Consulting
10 points
Business and marketing research consultant: surveys and other primary research, competitive analysis, business and marketing plans.
Dec. 20, 2011
Linda Rink
and
1 other person
answered this question
How can you measure the ROI on qualitative market research?
ROI measurement depends on the objective of the qualitative research and what decisions came out of the results. If a new product was aborted, the you can measure the savings of not going forward with its development and/or introduction. If a solution to an existing ... more
Dec. 20, 2011
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