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Lindsay Hopkins

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Director, SAIM

20 points

To help businesses implement an online marketing strategy. Where leads, sales and brand awareness help achieve truly awesome results.

WEB: http://www.salesandinternetmarketing.com/

Sept. 27, 2011

Lindsay Hopkins and 5 other people answered this question

Does automating your social media efforts subsequently cause you to lose the 'human touch'?

Michaels right. The evidence is in the proof of the pudding - engagement is key to being successful with social media. And not many of us have the opportunity to do that with automated messages.
I do send DM's when people initially follow me (my 'product' ... more

Sept. 9, 2011

Lindsay Hopkins and 1 other person answered this question

When it comes to social media is it important for a smaller company to have a company profile on all

It's a difficult question to answer briefly. However, it really depends where your market is.
Social Media is not meant as a sales tool, it's there to build brand awareness and give you the opportunity to demonstrate your expertise.
Here's how I use the major channels:
Twitter ... more

Brand Awareness

Sept. 9, 2011

Lindsay Hopkins and 3 other people answered this question

What are some considerations to keep in mind when creating a content strategy?

Briefly, two things:
First of all your keywords and secondly the outcome - what are you trying to achieve and is the message clear throughout the campaign. more

Content Marketing

July 28, 2011

Lindsay Hopkins is now following Roberto Blake

July 27, 2011

Lindsay Hopkins and 10 other people answered this question

What must be in place before a company implements its social media strategy?

I totally agree with Wally and Mark, however before you begin to implement a strategy you'll need to consider what you want to achieve from your social media campaign. If you don't have an objective you won't be able to monitor your success (ROI), or ... more

Social Media Management

Social Media Marketing

March 24, 2011

Lindsay Hopkins and 5 other people answered this question

Isn't the concept of B2B redundant in the world of social media?

Continuing with the theme of the first two people, I heard this phrase recently 'social media is people to people'.
Technically yes, B2B requires a different approach and may take more resources than B2C, but social media is about engagement. more

General Management

Business 2 Business

March 18, 2011

Lindsay Hopkins and 4 other people answered this question

Has anyone used Hubspot's Website Grader?

You might find Hubspot's 30 day trial worth considering.

Nov. 10, 2010

Lindsay Hopkins and 11 other people answered this question

How should SMBs with small geographic markets use social media?

Most of the recommendations I would make have been covered, but I'd also like to mention that setting up alerts on Twitter, Facebook and Google (or whatever platforms you use) for keywords which include location and interest, will help identify your target market. It goes ... more

Social Media Marketing

Social Media Marketing Strategies

Nov. 8, 2010

Lindsay Hopkins asked a question

Now the Queen has Facebook page will more businesses see the benefit?

Customer Service

General Management

Nov. 8, 2010

Lindsay Hopkins and 6 other people answered this question

How do you start formulating a sales training strategy?

Hello Adam,
You might be familiar with SCORE, which although has been around for years might help to get you started with implementing your strategy:
S = Symptoms. Consider what you'd like to change about the current situation.
C = Causes. What are the problems and where's root.
O ... more

Sales Training/development

Nov. 1, 2010

Lindsay Hopkins and 2 other people answered this question

What is the first thing that every SMB decision maker do with social media?

Implement a strategy: This entails deciding what you want to achieve from your online efforts, determining where your audience might be, analytics to measure what you're doing and consideration to the resources (time, personnel, budgets, etc) that you'll be using. more

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