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Lindsey Walker

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VP marketing

20 points

I have an MBA in Strategic Marketing and Technology Management and undergraduate degrees in Marketing and Finance. My professional experience includes:

• Marketing Research
• Marketing ROI
• e-Marketing
• Business Performance Analysis
• Product Marketing
• Campaign Management

Lindsey Walker asked a question

Jan. 6, 2011

What are some things that you feel are lacking in social media sites today?

Social Media Sites

Lindsey Walker asked a question

Dec. 13, 2010

What is your primary purpose for using social media?

Customer Service

Lindsey Walker answered this question

Nov. 8, 2010

What is a salesperson?

A salesperson is a person who is employed to represent a merchant or company for the purpose of selling the goods and/or services that are offered by the merchant or company. more

Sales Representative

Lindsey Walker asked a question

Nov. 4, 2010

What does IBM’s acquisition of Unica mean?

Marketing Automation

Marketing Automation Software

Lindsey Walker asked a question

Oct. 18, 2010

Has anyone found good XCode tutorials?

Information Technology

Mobile and Wireless

Lindsey Walker answered this question

Oct. 16, 2010

What is MSC Mobile Switching Center?

The Mobile Switching Center (MSC) offers telephony switching services and manages calls between telephone systems and data systems. The Mobile Switching Center switches calls between the PSTN and other mobile systems. more

Information Technology

Mobile Switching Center

Lindsey Walker answered this question

Oct. 12, 2010

What is SGF Signaling Gateway Function?

SGF Signaling Gateway Function is a part of the IP Multimedia Subsystem. It is a system that is capable of converting signals between an IP network and Signaling System 7. It does this in both ways. more

Information Technology

Lindsey Walker answered this question

Oct. 11, 2010

SPAM is unsolicited communication or messaging on the Internet

Email Marketing

Search Engine Optimization

Lindsey Walker answered this question

Oct. 11, 2010

What Is Quality Score?

Quality Score is a score assigned by search engines on their paid search inventory in order to consolidate the most useful advertisers and improve the user experience. Scoring factors include ad clickthrough rate, landing page relevance, ad copy, and other signals of quality. The benefit ... more

Internet Marketing

Lindsey Walker answered this question

Oct. 11, 2010

What Is Marketing?

Marketing is the set of activities businesses engage in to sell their goods and services.

Lindsey Walker answered this question

Oct. 11, 2010

What Is A Lead?

A lead is a customer prospect who has identified themselves and who is engaged in a buying cycle. more

Demand Generation

Lead Generation

Lindsey Walker answered this question

Oct. 11, 2010

What Is An Interstitial?

An interstitial is a page or ad unit that is intentionally intrusive and inserted into the normal usage flow of a content consumer. more

Lindsey Walker answered this question

Oct. 11, 2010

What Is Bounce Rate?

Bounce rate is a metric that refers to the percentage of entrances on a web page that resulted in an exit from the same page without visiting any other page. more

Internet Marketing

Lindsey Walker answered this question

Oct. 11, 2010

What Is A Banner Ad?

A banner ad is an embedded advertising unit on a web site that links to the advertiser's site, usually measuring 468x60 and placed at the top of the page. more

Internet Marketing

Lindsey Walker answered this question

Oct. 11, 2010

What Is Affinity Marketing?

Affinity marketing markets targeted products and services between complimentary brands.

Affinity Marketing

Lindsey Walker answered this question

Oct. 11, 2010

What Is A/B Testing?

A/B testing tests different versions of an isolated variable against a control sample in order to improve response rates. Examples of variables tested include bid keywords, landing pages, and design attributes. more

Conversion Rates

Lindsey Walker asked a question

Oct. 7, 2010

What is UMTS Universal Mobile Telecommunications System?

Information Technology

Lindsey Walker answered this question

Oct. 7, 2010

What is NASS Network Attachment Subsystem?

NASS Network Attachment Subsystem is part of the IP Multimedia Subsystem. It has several functions. It verifies who the user is, and their network configuration. It follows their location. It sets IP addresses. It also authorizes network access. more

Information Technology

Lindsey Walker asked a question

Oct. 6, 2010

What is your favorite email marketing software and what unique benefits does it provide?

Email Marketing

Email Marketing Campaign Software

Email Marketing Software

Lindsey Walker asked a question

Oct. 6, 2010

What is AKE: Augmented Key Exchange?

Information Technology

Augmented Key Exchange

Lindsey Walker answered this question

Oct. 6, 2010

What is a list price?

The manufacturer's suggested price for a given product. Nearly all promotional advertising for the product will include this price figure, and it is from this point that end consumer retail price tags are derived. more

Lindsey Walker answered this question

Oct. 6, 2010

What is date hygiene?

Date Hygiene ? Date Hygiene is a term used to describe the current state of a direct-mail database and the accuracy of the included information. An error-free database is said to have excellent ?date hygiene.? more

Database Management

Lindsey Walker answered this question

Oct. 2, 2010

What is a mystery shopper?

A mystery shopper is hired by a market research company to impersonate a customer for the purpose of evaluating the quality of the customer service, or to gather market information about a retail location. more

Market Research

Mystery Shopper

Lindsey Walker answered this question

Oct. 1, 2010

What is market efficiency?

Market efficiency is the measure of availability of the information needed for optimal business transactions to all buyers and sellers. At its peak, market efficiency results in seamless transactions conducted at the lowest possible cost to all concerned parties. more

Market Efficiency

Lindsey Walker asked a question

Sept. 30, 2010

What is an Applet?

Information Technology

Lindsey Walker asked a question

Sept. 26, 2010

What is a Spread Spectrum?

Information Technology

Spread Spectrum

Lindsey Walker answered this question

Sept. 26, 2010

What is a Dashboard?

A dashboard is a web technology based page that collects real time information from various sources, organizes the information that is collects and then presents it in a manner in which it is easy to read. more

Information Technology

Business Intelligence

Lindsey Walker answered this question

Sept. 26, 2010

What is social marketing?

Social marketing, a type of non-profit marketing, employs commercial marketing principles in conjunction with other techniques. It is intended to influence human behavior in a way that benefits the individual and society as a whole. more

Non Profit Marketing

Social Marketing

Lindsey Walker asked a question

Sept. 26, 2010

What is a corporate logo?

Lindsey Walker answered this question

Sept. 25, 2010

What are market mechanisms?

Market Mechanism is a term which refers to how supply and demand influence both the quantity and price of products available on the free market. more

Market Mechanisms

Product Pricing

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