Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
Lisa Cramer
President,
LeadLife Solutions
0 points
Lisa Cramer is President and Co-founder of LeadLife Solutions, a lead management solution that helps companies drive revenue by bundling state-of-the-art marketing automation platform with highly experienced lead management specialists.
LeadLife’s flexible and intuitive software drives marketers and sales ...
LeadLife’s flexible and intuitive software drives marketers and sales ...
Lisa Cramer is President and Co-founder of LeadLife Solutions, a lead management solution that helps companies drive revenue by bundling state-of-the-art marketing automation platform with highly experienced lead management specialists.
LeadLife’s flexible and intuitive software drives marketers and sales teams to increase the value of lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase marketing ROI.
Over the last 3 years, Lisa has been named to the “Top 50 Most Influential People in Sales Lead Management,” which is sponsored by the Sales Lead Management Association (SLMA). In addition, she was also recognized by SLMA as one of the “Top 20 Women to Watch in Sales Lead Management.”
Lisa has dedicated her time and efforts to educating marketers and sales teams about the importance of marketing automation. She writes a weekly blog (http://www.leadlife.com/index.php/resources/blog/) and has published articles in media outlets such as BtoB Magazine, DemandGen Report, MarketingProfs, Sales and Marketing Management, CRM Buyer and more.
» read more
» read less
LeadLife’s flexible and intuitive software drives marketers and sales teams to increase the value of lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase marketing ROI.
Over the last 3 years, Lisa has been named to the “Top 50 Most Influential People in Sales Lead Management,” which is sponsored by the Sales Lead Management Association (SLMA). In addition, she was also recognized by SLMA as one of the “Top 20 Women to Watch in Sales Lead Management.”
Lisa has dedicated her time and efforts to educating marketers and sales teams about the importance of marketing automation. She writes a weekly blog (http://www.leadlife.com/index.php/resources/blog/) and has published articles in media outlets such as BtoB Magazine, DemandGen Report, MarketingProfs, Sales and Marketing Management, CRM Buyer and more.
Jan. 23, 2012
Lisa Cramer
and
2 other people
answered this question at this roundtable
The Future of Selling
[1/23 @ 11 am]
If your company offers a trial to a service, how does marketing nurture that lead? The lead at that point may not be in a buying state.
Hi Kurt - What marketing can do provide a series of nurturing emails. The first few emails might be more about content that shows some thought leadership of your company and expertise. Then you can start adding content about the value proposition, case studies and ... more
