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Lori Janjigian

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438 points

- 10+ years of B2B and B2C lead generation and qualification expertise
- Multi-channel online marketing experience
- Demonstrated success with product marketing, client services, training, and management

May 25, 2012

Lori Janjigian asked a question

How can companies use mobility to extend the use of their ERP systems?

Information Technology

Enterprise Resource Planning

May 17, 2012

Lori Janjigian asked a question at this roundtable

Best Practices for Search and Display Integration [5/17 @ 11 am]

Could you explain digital fingerprinting?

Demand Generation

Display Advertising

Online Marketing

April 20, 2012

Lori Janjigian asked a question at this roundtable

Marketing and Open Source [4/20 @ 11 am]

What are some open source brands that marketers should be looking at right now?

Linux Foundation

April 5, 2012

Lori Janjigian asked a question at this roundtable

Retargeting Best Practices for B2B [4/5 @ 11 am]

What types of offers work for retargeting in B2B?

Demand Generation

Marketing Automation

April 5, 2012

Lori Janjigian asked a question at this roundtable

Retargeting Best Practices for B2B [4/5 @ 11 am]

How do you integrate retargeting efforts with lead scoring?

Demand Generation

Marketing Automation

March 29, 2012

Lori Janjigian and 4 other people answered this question at this roundtable

ERP – Priming Your Business to Deliver Value From Strategy to Operations [2/15 @ 1 pm]

How can you translate business requirements into ERP requirements?

There are some great recommendations here. I've asked a follow up question to this, regarding specific action items buyers should take to make sure they're solving their real business issues:
http://www.focus.com/questions/when-evaluating-erp-systems-how-do-you-make-su...
Thanks in advance. more

Enterprise Software

March 29, 2012

Lori Janjigian asked a question

When evaluating ERP systems, how do you make sure you’re solving your real business issues?

Information Technology

Business Requirements

Enterprise Resource Planning

March 27, 2012

Lori Janjigian recommends this answer by Jonathan Gross

What do you think about NetSuite?

Hi Casey,
I notice that you're a business development manager at a Netsuite reseller. The short answer is that Netsuite - like any ERP system - will fit some organizations better than others. The key for any ERP buyer is to understand the extent to ... more

Information Technology

Enterprise Software

March 23, 2012

Lori Janjigian recommends this answer by Matt Heinz

Should you be selling marketing automation to your boss?

Let’s face it, nobody likes to buy software. It’s a means to an ends, and often the path from cost to revenue impact isn’t always clear. Even with marketing automation software, whose inherent intention is to make your marketing efforts both more streamlined (lower cost) ... more

Marketing Automation

Marketing Technology

Feb. 17, 2012

Lori Janjigian is now following Matt Bertuzzi and 5 other people

Feb. 15, 2012

Lori Janjigian recommends this answer by Mark Tamis

How would you define a "social enterprise"?

Enterprise 2.0 was coined by Harvard Prof. Andrew McAfee, but the term got confused with the set of tools (software) such as activity streams, enterprise wikis, collaboration platforms rather than a more open, fluid, transparent approach to doing business.
To distinguish themselves from this technical ... more

Customer Service

Dec. 18, 2011

Lori Janjigian and 4 other people answered this question

Who are the hottest startups right now?

Uber is doing great - just got $32 million in funding. They allow you to order car service through your phone and they're adding new cities fast. more

Entrepreneurship

Oct. 14, 2011

Lori Janjigian recommends this answer by Mark Herbert

What should an employee do if they think they're in danger of getting fired?

Caty,
When you say fired I assume you mean terminated for cause rather than laid off. Even though the outcome is the same the process can often be different.
If you believe you are going to be dismissed one of the strategies to consider is ... more

Human Resources

Employee Communications

Employee Termination

Oct. 12, 2011

Lori Janjigian recommends this answer by Ardath Albee

What's the most important step when writing marketing content?

Preparation. You need to know 3 things:
1. Who (persona) you're writing the content for.
2. What question they have about solving a priority problem that your content will answer.
3. What you want them to do after they engage with it.
Hint: The question in #2 will also ... more

Sept. 14, 2011

Lori Janjigian and 7 other people answered this question

Is there any reason not to use QuickBooks?

Thanks, Doug. This is really helpful.

Aug. 1, 2011

Lori Janjigian and 1 other person answered this question

How should a LinkedIn resume differ from a traditional resume?

Good suggestion re: keywords and tech specifics. Thanks!

Human Resources

July 29, 2011

Lori Janjigian recommends this answer by Brian Phelps

You own a popular local coffee shop, Starbucks moves across the street. What do you do to compete?

I made a conscious decision 7 years ago to not go to Starbucks. The original decision was a New Year's Resolution that included not getting fancy coffees, such as frappucinos. The reason was to save money and support local coffee shops. Seven years later, the ... more

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