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Dec. 17, 2011
Luis Rivera , JD, LMM, Ph.D.
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7 other people
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What effect does good or bad marketing have on the buying process for technologists?
More generally, decision making is the cognitive process of Marketers these days are all “We don’t own the brand, consumers own the brand” and I couldn’t disagree more. It is the mission of marketers to organize and direct the conversation around their products, selecting a ... more
Dec. 17, 2011
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