Luke Glasner

As the Co-Chair of the Email Experience Council’s Measurement Accuracy Roundtable since 2008, Luke has played a lead role in creating the first industry standard for measuring email metrics and how the calculations behind those metrics are applied by Email Service Providers. In addition to working with the Measurement Accuracy Roundtable, Luke has also served on the List Growth & Engagement Roundtable since 2006 as well as the Speakers Bureau Advisor Board since 2008 at the eec. Through his involvement, he has participated in many industry projects on topic such as The S.A.M.E. Project, Determining the Value of an Email Address, List Growth Best Practices and the recent launch of the eec’s YouTube Channel.

When not working with the eec, Luke runs a consulting business, Glasner Consulting, specializing in integration of Email Marketing with Search and Social Media. Before launching Glasner Consulting in January of 2010, Luke worked in publishing for 8 years, most recently at Rodman Publishing, where he led the development of Rodman’s email program, creating a significant revenue center for the company. Luke holds a BBA in Management from University of Massachusetts, Amherst, and is currently a Masters Candidate at New York University’s Integrated Marketing Program concentrating in Marketing Analytics.