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Lydia Sugarman

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CEO, Venntive

19 points

Sales and integrated marketing consultant and solution provider with diverse industry experience, start-ups to established Fortune 500s. Particular focus on developing and executing marketing and communications strategies incorporating multiple online and offline touchpoints, B2C, B2B, B2B2C.

WEB: http://www.facebook.com/venntive

April 11, 2012

Lydia Sugarman and 13 other people answered this question

For a start-up, what are the best CRM and marketing automation apps that need the fewest add-ons?

In a word - Venntive. It is a unique complete platform that launched a littlemore than a year ago. Venntive deeply integrates marketing automation, enterprise email marketing tools, surveys, SMS marketing, social media deck, CRM and salesforce automation, event management, and more. But, don't take ... more

Constant Contact

March 20, 2012

Lydia Sugarman is now following Karl Roche and 3 other people

Dec. 27, 2011

Lydia Sugarman and 3 other people answered this question

Is 2012 the year for "cleaning house" on your social networks?

I made a decision early on to follow two practices. I guess you could say these are my "personal best practices", even though I really dislike the expression "best practices." But, that's an entirely different discussion, isn't it?
1. When so many were busy creating ghost ... more

Information Technology

Information Overload

Dec. 21, 2011

Lydia Sugarman asked a question

What is your top sales prospecting tip for 2012?

Lead Generation

Marketing Automation

Dec. 2, 2011

Lydia Sugarman and 3 other people answered this question at this roundtable

Optimizing Content Marketing - What, When, & Where? [12/1 @ 11 am]

Is it better to use personal or company accounts to distribute marketing content?

If it's company marketing content, distribute through your company accounts and identify yourself and your position in the company. I'm going to assume you are referring to corporate marketing materials, so isn't one of the points to brand the company? Even if you are a ... more

Dec. 2, 2011

Lydia Sugarman and 6 other people answered this question

In 2011 "social" was the hottest prefix buzzword. Will "social" continue to be the buzzword of 2012?

So, Al, I'd be interested to know what you believe is more real and provides more accountability. more

Online Marketing

Dec. 2, 2011

Lydia Sugarman and 2 other people answered this question

What is account-based marketing?

To some extent, every sale is account-based by the above definition, no? Certainly, selling into a huge enterprise requires more than selling into a company of 100 people. However, tailoring your sales approach to each situation is part of a consultative sales approach. At the ... more

Account-based Marketing

Marketing Strategy

Dec. 2, 2011

Lydia Sugarman and 1 other person answered this question

What are the drawbacks of using only business intelligence analytics for driving sales performance?

Jeez, how on earth did people sell and meet quotas before, not to mention all the impenetrable corporate-speak to go with it? more

Business Intelligence

Nov. 29, 2011

Lydia Sugarman and 13 other people answered this question

Marketo versus Eloqua versus Silverpop

I'll admit I've only skimmed many of the longer posts here, so I may have missed a point here and there. The two recurring themes that emerged for me are:
1. Develop a document detailing your needs, now and later, and distribute that as an RFP ... more

Marketing Automation

Aug. 12, 2011

Lydia Sugarman answered this question at this roundtable

Affordable Email Marketing Solutions for Your Small Business [8/11 @ 11 am]

Can you recommend providers offering a free package for an entry package?

Is "free" the most important requirement? Is that really what you're seeking or are you looking for the best bang for your buck? The old axiom that "you get what you pay for" is possibly more true when it comes to ESPs (Email Solution Providers) ... more

Email Marketing

Aug. 5, 2011

Lydia Sugarman and 3 other people answered this question

Looking for cheap/free CRM that supports automated email 'tracks' and integrates w/ MailChimp.

Are you married to MailChimp? What if you could have enterprise email marketing tools already deeply integrated w/ an easy-to-use CRM solution? There's lots more to Venntive.com like conversion tracking, ability to send one-off emails trackable directly from CRM, but I want to keep to ... more

April 28, 2011

Lydia Sugarman recommends this answer by Jim Watson

How long does it take to implement a 20-user CRM system?

Jake,
My thoughts:
The number of users is less a determinant of time to implement, than other factors. Those other factors (some referenced in other responses) include:
INTEGRATIONS:
The number and complexity of integrations to other systems (Email, ERP, Web Content Management solutions, etc.)
DATA ... more

Customer Service

Information Technology

April 22, 2011

Lydia Sugarman and 8 other people answered this question

What makes MailChimp different and better than other email marketing tools?

@Chuka, please accept my invitation to set up a Free Trial of Venntive (http://www.Venntive.com). Our email marketing tools are enterprise-level and include geo-targeting tools. SMS tools handle outbound / inbound campaigns. Campaign management and CRM are extensive. You can set up unlimited customized user fields. ... more

Constantcontact

Email Marketing

March 1, 2011

Lydia Sugarman and 4 other people answered this question

What are the top tips for creating a lead management strategy?

Corenne makes several good points. I would encourage expanding thinking beyond knowing your leads to really developing three-dimensional personas.
1. Study current customers and develop archetypal personas for the champion, buyer, decision-maker, and users. Those may describe the same person or it may be several ... more

General Management

Dec. 7, 2010

Lydia Sugarman recommends this answer by Kim Albee

How do marketing automation and SFA integrate together?

Jacques answer is correct, but I'll take it from a different angle. I get this question a lot: If I'm using SFA or CRM, why do I need marketing automation?
The answer to that question lies in the fact that most SFA or CRM tools ... more

Marketing Automation

Marketing Automation Best Practices

Marketing Automation Industry

Dec. 7, 2010

Lydia Sugarman recommends this answer by Sue Hay

What is a typical implementation duration of a marketing automation solution for a SME?

Hi Jacques,
Good question. The actual implementation and training time for most marketing automation tools is quite short these days. Most marketing automation tool (MAT) companies will be able to get you up and running in one to two weeks. Most of the MAT vendors have ... more

Marketing Automation

Dec. 7, 2010

Lydia Sugarman and 8 other people answered this question

Any advice for marketers who are working without a marketing automation system in place?

Great responses. The "even better" news is that you no longer have to settle for a basic, entry-level email application when budgets are limited. There is a shift in the market where companies are moving to flat pricing where the monthly or annual subscription is ... more

Demand Generation

Dec. 7, 2010

Lydia Sugarman and 12 other people answered this question

Do we need people's permission to put them on our email marketing list?

As the CEO of an ESP (Email Service Provider), I can tell you that all ESPs require proof that you've compiled your database in an ethical manner where those people have expressly requested, in some way, to receive communications from you.
CAN-SPAM regulations stipulate that ... more

Email Marketing

Email Marketing Campaign

Email Marketing Database

Nov. 30, 2010

Lydia Sugarman and 7 other people answered this question

Email Marketing Trends: What are your top 5 trends for email marketers in 2011?

Really connecting the dots between social media, email, and SMS should be at the top of everyone's list. Paying attention to metrics and understanding how to use what's learned from those metrics to engage in meaningful and effective ways. I'm really looking forward to marketers ... more

Email Marketing

Email Marketing Campaigns

Nov. 16, 2010

Lydia Sugarman and 8 other people answered this question

What can you do to protect your ownership from venture capitalists?

First of all, don't do like Adeo Ressi, founder of TheFunded.com admitted to doing and that is neglecting to read, in detail, the entire term sheet.
I can't begin to say how much I've learned from reading everything, over and over, on VentureHacks.com and all ... more

Business Finance

Financial Services

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