Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Lydia Sugarman

Follow Following Unfollow

CEO/Founder, Private Label Interactive

30 points

Lots of sales experience selling lots of different stuff at all price points-financial products, travel, syndicated TV programming. Demographic and psychographic research. Negotiated intellectual property rights. Domestic. International. Small companies. Developed marketing by default. Southern upbringing informs my customer service ...

Lots of sales experience selling lots of different stuff at all price points-financial products, travel, syndicated TV programming. Demographic and psychographic research. Negotiated intellectual property rights. Domestic. International. Small companies. Developed marketing by default. Southern upbringing informs my customer service attitudes. Fifteen years in the online space. Business Development. Web production. Community building. Market research. Newletters. Email Marketing. CRM. Technology. Strategy. Thought leader. Mentor. Speaker.

» read more » read less

Oct. 19, 2010

Lydia Sugarman and 2 other people answered this question

What do you think of BofA's new Small Business initiative?

I've been a customer for about six years. After my most recent experiences, I've decided I'm closing my accounts. Moving personal and business accounts to MorganStanley DeanWitter. more

Economic Growth

Oct. 1, 2010

Lydia Sugarman and 4 other people answered this question

Marketing Automation: Is Marketing Automation appropriate for SMBs?

When one considers that some define SMBs as companies with up to 1,000 employees and $1 Billion in revenue, we are talking about the majority of companies. This questions becomes moot. Of course, marketing automation is appropriate. However, if one considers Small businesses as those ... more

Marketing Automation

Oct. 1, 2010

Lydia Sugarman and 7 other people answered this question

Is marketing automation just glorified email marketing?

Email is a component of marketing. I think everyone agrees with that. That being said, email marketing is an easy entry point for building an automated marketing strategy and something that nearly everyone understands.
We believe that there are a several common issues that are hampering ... more

Email Marketing

Marketing Automation

Marketing Automation Campaigns

Sept. 17, 2010

Lydia Sugarman and 8 other people answered this question

What marketing automation features do you really use?

Our experience with our clients as well as what our prospects and clients tell us, lead scoring and nurturing that is intimately integrated with their marketing automation/email marketing tools are definitely used and definitely appreciated for the very reason that they are already spread thin. ... more

Marketing Automation

Marketing Automation Features

Marketing Automation System

June 17, 2009

Lydia Sugarman and 3 other people answered this question

Is "membership" the best measure of a social networks value?

Off the top of my head, I'd would say the answer to your question is "no."
Size matters, but not in the way you might initially think. I know everyone likes to point to their membership numbers, their list size, their Website visitors, but those ... more

Financial Services

Marketing Automation

Following 3 Topics

Email Marketing

Marketing Automation

Following 0 People

Followed by 2 People

Knowledgeable in 5 Topics

Financial Services

#46 of 139

Marketing Automation

#186 of 531

#280 of 749

#1138 of 2984

#1675 of 2156