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Maddie Grant
chief social strategist,
SocialFish
40 points
Author of Humanize: How People-Centric Organizations Succeed in a Social World. Social media consultant working with large associations and nonprofits to help them build community on the social web.
https://www.gsb.stanford.edu/facseminars/events/marketing/documents/mktg_03_0... (Duncan Watts)
http://cs.stanford.edu/people/jure/pubs/lim-icdm10.pdf (Jaewon Yang and Jure Lescovec) - links are studies on online influence.
With, like, real data and stuff. :) more