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Malcolm Friedberg

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President, Left Brain Marketing

10 points

B2B Marketer with 20 years of experience, currently running a highly succesful Demand Generation Agency.

WEB: Left Brain Marketing

Oct. 7, 2010

Malcolm Friedberg and 14 other people answered this question

What is the state of branding in today's marketing? How is it different?

I think that branding is more important than ever. Why? Because the internet has required companies to be more accountable than ever before. Technology has made it impossible to hide the warts and missteps that companies could sweep under the rug in years past. Quite ... more

Oct. 7, 2010

Malcolm Friedberg and 1 other person answered this question

What is the estimated cost of a marketing automation solution?

Most of the marketing automation vendors offer similarly priced solutions. One clips features based on price and another is seat-based, but by and large they're all priced based on the number of records in your database. What you need to allocate budget for is not ... more

Marketing Automation

Marketing Automation Features

Marketing Automation Software

Oct. 7, 2010

Malcolm Friedberg and 5 other people answered this question

What metrics should I look at as part of marketing automation?

The guy who just answered ahead of me, David Raab, is the guru in this field, so take his word as gospel. If you're doing comprehensive reporting (the kind that gives you valuable information and enables you to make changes), then you'll have to go ... more

Marketing Automation

Marketing Automation Campaign

Marketing Automation System

Oct. 7, 2010

Malcolm Friedberg and 10 other people answered this question

Is there a good email frequency benchmark for lead nurturing?

The rule of thumb we go by is that you want to communicate as frequently as you can deliver relevant and engaging content. Obviously the volume of activity is largely determined by the context of the engagement. For example, someone asking to be kept abreast ... more

Lead Nurturing Tools

Marketing Automation

Oct. 7, 2010

Malcolm Friedberg and 9 other people answered this question

Marketing Automation Resellers & Consultants: Help create a list of marketing automation resellers.

Left Brain Marketing is a Demand Generation Agency that works with enterprise firms including Intuit, Blue Shield, Avery Dennison and McKesson. We're experienced on all the major marketing automation platforms and help companies decide which solution is the best fit for their needs. more

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