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Manny Cortez

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Senior Manager, Social Media Strategy, DEI Worldwide

90 points

Social Media nerd, strategist, blogger, and content Jedi. I live, breathe, and eat scrambled social media with a side of hashtags. I also love sharing and learning info with strangers, in hopes that they won't be strangers for too long. Have a question, feel free to ask.

WEB: Manny Cortez Blog

March 7, 2012

Manny Cortez recommends this answer by Arie Moyal

What value does Foursquare have?

The benefits to business are huge as well. I am most familiar with the foursquare model so I will use it as an example. Businesses who have registered a presence on foursquare can offer specials either for mayors (the person who checks-in the most frequently) ... more

Information Technology

March 7, 2012

Manny Cortez and 19 other people answered this question

What it is next big trend in social media?

Right now, all signs point to Pinterest and/or Google+. Pinterest adoption has gone viral (mostly for women) and Google+ (mostly for men) but for different reasons.
Pinterest is very visual, combining your favorite things in short but sweet spurts. People can pick and choose what ... more

March 7, 2012

Manny Cortez recommends this answer by Lisa Kaczmarczyk

How prevalent are QR code readers on mobile devices? Do people use them?

I just returned from attending a conference where for the first time the organizers experimented with putting QR codes on name badges to facilitate networking. The idea, I suppose, was to reduce the necessity for exchanging business cards. When you registered for the conference you ... more

Information Technology

March 7, 2012

Manny Cortez answered this question at this roundtable

The Basics of Marketing on Pinterest [2/29 @ 1 pm]

What's the best way to use Pinterest for event planning and announcements for a social group?

Well since Pinterest is a visual pinboard that links to the source of the image, you'll want to have a page that houses all of the event information, but be sure to add the proper image tags so Pinterest can pick up the images, so ... more

Feb. 10, 2012

Manny Cortez is now following Beth Avery and 6 other people

Feb. 10, 2012

Manny Cortez and 22 other people answered this question

If your absolute best candidate had a 'questionable' Facebook wall, would you hire him anyway?

It definitely can Andrew, which is why it's critical to address this matter early in the hiring process. Let them know that they're a good fit but it may be a concern as to how their profile may reflect poorly on the company, and if ... more

Human Resources

Background Checks

Feb. 6, 2012

Manny Cortez and 18 other people answered this question at this roundtable

Top Technology Marketers to Watch in 2012 [1/31 @ 1 pm]

Will e-mail marketing go away in 2012 (or ever)?

I meant to say will NOT go away :)

Feb. 2, 2012

Manny Cortez recommends this answer by Brian Chamberlain

My CEO won't blog or tweet. How can I get him to do it?

Best way to get a CEO to do something is to find an example of what one of his competitors is doing, ideally with an example of how it won them business. If none of the other CEO's in your industry are blogging, what makes ... more

Content Marketing

Feb. 1, 2012

Manny Cortez and 1 other person answered this question

What would you like to see in an eBook about Social Media?

The first thing I'd like to see is the approach to interpreting data to reflect ROI in social media. Seems like everyone has their own version of what that means/looks like, (I have my own haha) more

Feb. 1, 2012

Manny Cortez recommends this answer by Cyndy Trivella

What advice do you have for recruiters who are new to Twitter, or who are considering joining?

Really good question Caty.
When recruiters are considering using Twitter for talent acquisition purposes, they need to approach this as they would using any recruitment tool. Start with a plan on how, when, and why.
I consult with many HR professionals who have an interest ... more

Social Recruiting

Talent Managament

Feb. 1, 2012

Manny Cortez and 5 other people answered this question at this roundtable

Top Technology Marketers to Watch in 2012 [1/31 @ 1 pm]

Social Media: what are your specific tips for B2B marketers?

I think Hania hit the nail on the head. One thing that a lot of B2B companies forget is that in the end, they really are B2C, because there's always a PERSON on the other end. So engage, listen, and respond to your community as ... more

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