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Manoj Aravindakshan

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Managing Director, On Target Media & Marketing Services Pte Ltd

104 points

Manoj Aravindakshan is the Founder & Director of On Target Media & Marketing Services, a Singapore SEO and Web Content company.

His 10-year+ experience in the field of online media and marketing includes content strategy and generation, product development and online marketing ...

Manoj Aravindakshan is the Founder & Director of On Target Media & Marketing Services, a Singapore SEO and Web Content company.

His 10-year+ experience in the field of online media and marketing includes content strategy and generation, product development and online marketing, with special focus on search engine marketing. Through his company, Manoj has helped many small and medium sized enterprises generate cost-effective visibility, expand into new markets and grow their business.

Manoj also serves a Consulting Director with a UK-based B2B publisher and a leading full-service interactive agency in Singapore.

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WEB: On Target, India

May 21, 2012

Manoj Aravindakshan and 19 other people answered this question

Is article marketing still effective in SEO?

I think we need to qualify the use of the phrase "article marketing" to address this question. If it refers to posting articles on article directories, then may be the answer is "it depends" . If a reasonably good quality article does get indeed picked ... more

Article Marketing

Content Marketing

Search Engine Optimization

Jan. 27, 2011

Manoj Aravindakshan and 3 other people answered this question

How big of a factor does social validation play in SEO today? How should we expect this to evolve in SEO strategies?

I'm not sure there is definitive evidence to determine the role that social validation will play in search engine rankings. However, if you consider the following factors, it makes sense to devote effort in creating social media visibility as an integral part of your search ... more

Search Algorithm

Search Engine Marketing

Jan. 27, 2011

Manoj Aravindakshan and 9 other people answered this question

Any reason to optimize my site for smaller search engines or should I just concentrate on Google?

Focus most optimisation efforts on Google. I'd recommend any other search engine-specific optimisation to be considered only after you have ensured that you are driving search traffic from Google in the first place. Also, you might want to consider if your target audience is in ... more

Search Engine Marketing

Search Engine Optimization (SEO) and Strategic Content and Traffic Development

Dec. 14, 2010

Manoj Aravindakshan answered this question

Should we have separate blogs for people in our company? Or should they share one?

Generally speaking, marketing one blog (ie. acquiring traffic) will be easier than marketing two blogs, particularly if the blogs are two separate domains.
Therefore, I'd suggest having a single blog with the two folks contributing as authors; however, if it makes business sense--- for example, ... more

Blog Best Practices

Dec. 13, 2010

Manoj Aravindakshan answered this question

What specifically does "paid search" involve?

Answering this question from a client/ marketer's perspective, planning for paid search advertising should involve the following:
Campaign strategy
This should address things like: what search engines to use for the campaign (for example, will Google Adwords alone do it or do we also need to ... more

Focus Interactive Summit

Nov. 22, 2010

Manoj Aravindakshan recommends this answer by Andrew Bonar

Email Deliverability Best Practices: What are your 3 tips for successful email deliverability?

Define deliverability... it has been known to be interpreted differently. I have always considered it a term to mean inbox placement. JD Falk has just joined ReturnPath and he is championing this phrase ( http://www.returnpath.net/blog/intheknow/2010/11/delivered-depends-on-context ).
So if you are asking about how best to achieve ... more

General Management

Email Deliverability

Nov. 16, 2010

Manoj Aravindakshan and 9 other people answered this question

Can SEO lower my conversion rate?

Yes, your conversion rate can go down with greater SEO success, and by I define SEO success here as acquisition of more traffic from organic search engine listings. However, as others have already pointed out, the number of conversions should actually go up as long ... more

Conversion Rate

Search Engine Optimization

Search Marketing

Nov. 11, 2010

Manoj Aravindakshan asked a question

What will be the impact of Google's "instant preview" on web design/development and SEO?

Website Building

Website Design and Development

Nov. 9, 2010

Manoj Aravindakshan and 3 other people answered this question

Link Building Techniques and Snow Ball Effect

Yes, targeting in-bound links from the sites that link to your 'traffic competitors' (may be different from your business competitors) is certainly an important and useful approach to link building--- for the prospecting stage. However, actual success at link acquisition will depend on "why" another ... more

Nov. 9, 2010

Manoj Aravindakshan and 12 other people answered this question

Is SEO lost if I redesign my site or content?

In all likelihood, yes. It really depends on the nature and extent of changes you make to the site, but I reckon it is a safe bet to assume at least a short-term impact on your organic search engine traffic following a significant revamp of ... more

Information Technology

Search Engine Marketing

Search Engine Optimization

Sept. 17, 2010

Manoj Aravindakshan and 5 other people answered this question

SEO/ SEM: How do you outsmart your competitors?

A tough and very general question like "how to outsmart competitors on SEO" requires a simple (or simplistic) answer. And in line with what David Iwanow expressed above, I feel one has to adopt the MBD approach. If you are wondering what MBD is, here ... more

Search Engine Marketing

Sept. 17, 2010

Manoj Aravindakshan recommends this answer by Brian Provost

How often should you re-evaluate your search engine optimization strategy?

You can't day-trade algorithm changes. Google says they do ~500 algo changes a year and they are probably the ones with enough data to correlate an index effect.
What you can do is listen to how the engines view the web. Whether you like it or ... more

Search Engine Marketing

Search Engine Optimization

Sept. 6, 2010

Manoj Aravindakshan and 5 other people answered this question

Which is the cheap web hosting service?

In terms of price, GoDaddy (www.godaddy.com) is quite low-priced.

May 30, 2010

Manoj Aravindakshan answered this question

What is the best online PR service and why?

Manish,
I presume by "Online PR service" you are referring to online press release distribution services. The answer to this question is really based on what you are looking to achieve with such PR distribution and the geographic/ vertical markets you are looking to reach. ... more

May 30, 2010

Manoj Aravindakshan and 8 other people answered this question

Is seo software really that effective?

We've had some experience with using a few SEO software, and personally I feel that while these software will be useful to give you valuable inputs regarding various aspects, ultimately the SEO professional/ marketer has to be able to interpret all those inputs, and then ... more

Information Technology

Search Engine Optimization

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