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Manuel Castillo

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Marketing Manager

8 points

15+ Marketing & Sales Experience

March 5, 2012

Manuel Castillo and 8 other people answered this question

What is the best email marketing tool/service for a small startup?

I would definetly give mailchimp a look, very easy to use, great templates, social integration and a free trial so you can test drive their features. more

Email Campaigns

Email Marketing

Email Marketing Campaigns

Feb. 29, 2012

Manuel Castillo is now following Laine Rutkowski and 13 other people

Feb. 20, 2012

Manuel Castillo and 21 other people answered this question

What books on leadership would you recommend?

I recommend the Bible even if you are not religious.

General Management

Human Resources

Feb. 20, 2012

Manuel Castillo and 10 other people answered this question

What is the best advertising campaign you have ever seen?

Remeber that everyone is chasing the same dollar so it pays to think different than everybody else, that is how history is made. By the way Think different was apple's campaign and now the are #1 more

Advertising Campaign

Brand Awareness

Feb. 20, 2012

Manuel Castillo and 2 other people answered this question

How much does a lost customer cost your company?

Everyone will say it depends on what you charge for your products and services plus the amount of times that customer would have required your services over time, you will also have to add the amount of people who will now stay away from your ... more

Customer Service

Feb. 20, 2012

Manuel Castillo and 1 other person answered this question

What do you think of this Dell landing page?

It has a nice modern design, it is however in my opinion lacking a more evident and enticing call to action (learn more, buy now, visit our website etc), brief testimonials next to the pictures will also help increase conversions, also I would add more ... more

Information Technology

Feb. 19, 2012

Manuel Castillo and 14 other people answered this question

What do you think of AT&T throttling data usage for the top 5%?

Ridiculous, phone companies have been buying competitors and now are in cahoots to give less value and charge more money. more

Customer Service

Information Technology

June 23, 2011

Manuel Castillo and 1 other person answered this question

What happens when an organization has "no money" to pay its staff?

They would have to liquidate all assets and pay, If I am not mistaken Saab is owned by GM in which case they should be liable for payments, But something tells me it will not work out that way. more

Human Resources

Business Finance

June 23, 2011

Manuel Castillo and 5 other people answered this question

Im having problems with my sales departments performance...any suggestions?

To help your sales staff be more productive you should set SMART goals for them:
S-Specific: Are they clear on what is expected? is it in writing?
M-Measurable: Can results be accurately quantified? do they have progress reports?
A-Attainable: Are sales goals realistic? Is anyone hitting their sales ... more

Sales Department

Sales Management

March 26, 2011

Manuel Castillo and 14 other people answered this question

Pick one: Email or social media

Email today,
Social tomorrow.

Email Marketing

March 26, 2011

Manuel Castillo and 1 other person answered this question

Groupon and customer service: what effect is Groupon having on customer service?

I second that, perhaps it is more beneficial for building clientele, or for businesses that dont have those limitations. more

Customer Service

Customer Loyalty

March 26, 2011

Manuel Castillo recommends this answer by Chip Bell

What's the top challenges faced by the financial services industry with their contact centres?

"Your greatest strength is also your biggest blind spot." Financial services are gifted and measuring. Their accounting and mathematical prowess causes them to want to apply the same orientation to a subjective, emotional experience. Call handle time too often trumps first contact resolution. Notice, I ... more

Customer Service

March 26, 2011

Manuel Castillo and 6 other people answered this question

What department should have responsibility for branding?

Trust the experts, sometimes upper management can have wild ideas and its up to the experts (Marketing) to filter those out.
Just check the NBC universal logo for reference. more

General Management

Brand Awareness

March 26, 2011

Manuel Castillo and 1 other person answered this question

When established brands undergo a redesign, is there a line drawn between evolution and destruction?

If I understand correctly you are talking about something similar to what pepsi did with the redesign of their logo, if customers can not in a few seconds recognize your brand, you went to far. more

Brand Development

March 26, 2011

Manuel Castillo recommends this answer by Gary Hart

How do you turn down an endorsement request on LinkedIn?

Regardless of where the request comes from, if I have not worked with person, I simply say, "Your request is very flattering and I'd love to help you out, but my policy is to not endorse anyone until I have not worked with them. Hopefully, ... more

March 26, 2011

Manuel Castillo and 1 other person answered this question

Anyone have some innovative ideas for preschool marketing?

I try to speacialize in guerrila marketing since I tipically work with small companies with small budgets.
Free:
if you dont have a website you can get a free one at http://www.weebly.com/ its very easy to setup, also setup a facebook page but dont use a company ... more

Non Profit Marketing

March 26, 2011

Manuel Castillo and 8 other people answered this question

Why don't we build nuclear power plants away from people on ocean where we can quickly cool?

Maybe a secluded place is not the answer either as it has been reported that radiation leaked in chernobyl eventually hit most of europe and that the radiation from tokyo will likely spread over the world. more

Energy Independence

Following 6 Topics

Customer Service

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Following 14 People

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Knowledgeable in 7 Topics

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