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Marc-Andre Chagnon

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Oct. 15, 2011

Marc-Andre Chagnon recommends this answer by Jacques Spilka

How does a company take "baby steps" when it comes to selecting and implementing a marketing automation solution?

Start simple, automate the low hanging fruit, select a solution that allows you to start small and only pay for the features you need. The solution should allow you to add new features as your ability and capacity increases. more

Oct. 15, 2011

Marc-Andre Chagnon recommends this answer by Jacques Spilka

Why isn't marketing more automated yet?

To Remy's points:
1) Time and money: We have a solution that allows marketers to quickly and inexpensively start down the marketing automation road. By starting small and fast it is then possible to present the results of a successful pilot project to the CMO in ... more

Lead Management

Oct. 15, 2011

Marc-Andre Chagnon recommends this answer by Jacques Spilka

For a start-up, what are the best CRM and marketing automation apps that need the fewest add-ons?

Whatsnexx is designed to allow the marketer to leverage existing applications in order to influence customer behavior across multiple channels. No need to centralize the data first; no need to replace the applications that you are currently using; no need to spend big bucks on ... more

Constant Contact

Sept. 29, 2011

Marc-Andre Chagnon recommends this answer by Jacques Spilka

What is the number one reason companies are buying marketing automation? (right or wrong)

Imho, hype and hope! The hype out of the MA sector today is amazing, though no more amazing than Client/Server, ERP, and CRM were in their heyday. The hope of all CMOs, marketing directors, managers and support staff for an easier way to make it ... more

Sept. 26, 2011

Marc-Andre Chagnon recommends this answer by Jacques Spilka

Do you think time to ROI depends more on the components of the solution or the learning curve involved in training?

Wow Lauren, great question!
Imho, calculating the ROI of a project should include all costs of the project, including learning how to use it, if you are to compare apples to apples. Let’s say that solution A takes two weeks to learn and start using versus ... more

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Sept. 19, 2011

Marc-Andre Chagnon recommends this comment by Jacques Spilka

The Marketing Automation Drinking Game

shaa grate game. I shink iwill play fur awhlyle, but i never ever ever ever shay those wurds myself. :-) more

Demand Generation

Sept. 16, 2011

Marc-Andre Chagnon recommends this answer by Jacques Spilka

Is marketing automation only for B2B or does it also apply to B2C?

Welcome to my pet peeve. See my blog “Eloqua, Marketo, and Aprimo are not Marketing Automation” at http://blog.whatsnexx.com/2011/02/index.html for the full rant.
The mechanics of B2C automation are somewhat different. As pointed out by the comments above, the main difference is volume. If we view the ... more

Aug. 24, 2011

Marc-Andre Chagnon is now following Robert Keahey and 14 other people

Aug. 23, 2011

Marc-Andre Chagnon recommends this answer by Matthias Rothkoegel

What is the next big thing in Marketing Automation?

Thank you, Jeff!
Once again I have to admit that I am surprised by the answers given so far. Not that I wasn't aware of the problems concerning the adoption, implementation and proper usage of marketing automation. I just find it really astonishing that it seems ... more

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