Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Marc Lichtenstein

Follow Following Unfollow

Director of New Business Development and Strategy, The Weinstein Organization

10 points

20 year career in advertising, marketing and new business development.

July 19, 2011

Marc Lichtenstein and 4 other people answered this question

What do you do when a prospect or customer blows you off via email?

I just try to learn from it. Why did they reject me? What can I do to prevent this from happening again? You can't win every time, so it's vital to learn from a negative experience. more

Email Marketing

July 18, 2011

Marc Lichtenstein and 20 other people answered this question

Are you willing to turn off your digital life when on vacation?

New business opportunities NEVER take a break, so unfortunately I need to check my emails and VMs when I am on vacation. But I only check/reply to messages that pertain to new business. Everything else can wait until I get back in the office. more

July 15, 2011

Marc Lichtenstein and 3 other people answered this question

Has Focus been a source for new business acquisition or lead generation for you? If so, how?

I've only been on Focus for a few days but my initial impression is that people seem more willing to interact in a meaningful way on Focus than on LinkedIn. I like Focus because it is a discussion Forum where the whole idea is to ... more

General Management

Business Development

July 14, 2011

Marc Lichtenstein and 13 other people answered this question

Is direct marketing still working?

DM is often the catchall name for direct mail, so that may skew the responses here. While direct mail has been on a downward slide for a few years, direct marketing is, I think, working better than ever because of email, landing pages, PURLs, and ... more

Direct Marketing

July 14, 2011

Marc Lichtenstein is now following Craig Rosenberg and 1 other person

July 14, 2011

Marc Lichtenstein and 3 other people answered this question

Do you have any "killer" techniques for getting a customer to respond to your first prospecting call

"...credibility, then viability, then desirability." This is great stuff, very simply expressed.

July 14, 2011

Marc Lichtenstein and 3 other people answered this question

If you don't cold call, how are you building your pipeline?

Ok, I agree. But that begs the question: how do you define "cold calling done right"?

Referral Selling

July 14, 2011

Marc Lichtenstein and 2 other people answered this question

As a sales rep, how much to you rely on referrals?

Tibor: Yes. Roughly 90% of my referral-based calls get a response or the prospect will at least listen to my initial pitch and consider a meeting or a next-step. Now, for me the real goal is to get to the proposal-writing stage of engagement, but ... more

Referral Selling

Sales Management

Following 7 Topics

Email Marketing

Lead Generation

Online Marketing

Following 2 People

Followed by 3 People

Knowledgeable in 3 Topics

#23 of 24

#11 of 25

#39 of 59