Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Marco Marini

Follow Following Unfollow

CEO, ClickMail Marketing

30 points

Marco Marini is an acknowledged expert in e-marketing with over a decade and half's-worth of experience in the field. Before taking over as CEO, he was ClickMail Marketing's VP of Marketing & Operations. Marini has also held key marketing positions with CyberSource, eHealthInsurance, DoveBid and IBM Canada.

WEB: The Whitelist

April 19, 2011

Marco Marini and 2 other people answered this question

Why is it important to be transparent about why you want someone's email address?

Hi Lauren, when thinking of your list or subscribers, it's important to focus on quality over quantity. The more transparent you are with why you're asking for an email address, the more engaged those subscribers will be. More engagement leads to better deliverability and overall ... more

General Management

March 30, 2011

Marco Marini is now following Craig Rosenberg

Feb. 14, 2011

Marco Marini and 2 other people answered this question

List rental. List purchase. Which one is right and for what situation.

Great feedback on both list purchasing and rentals. A few more thoughts ...
- Email is typically more effective for prospect nurturung and conversion than lead generation.
- There are other tactics better suited for prospecting (SEA, SEO, Events, Direct Mail, etc.)000000
- If you ... more

Jan. 20, 2011

Marco Marini and 10 other people answered this question

Why do email marketing campaigns fail? (when they fail)

Lots of great info and advice. I agree with all that there are many moving parts and that relevance is key in terms of increasing the likelyhood of emails being delivered and opened.
When we look at an email marketing camapign however, we must include ... more

Email Marketing

Email Marketing Campaign

Nov. 17, 2010

Marco Marini and 9 other people answered this question

Is sending emails to a Jigsaw list considered Spam?

This is a great question and touches an issue that I personally think needs to be fixed. Jigsaw-sourced emails, or any email going to a list where receipients have give consent to receive emails from a 3rd party are CAN-SPAM compliant. The issue really is ... more

Email Marketing

Email Marketing Campaigns

Email Marketing Tactics

Nov. 1, 2010

Marco Marini and 8 other people answered this question

How much is too much?

Relevance is king and the frequency of your messages should be dictated by how often you have relevant information to provide your audience. Per George's response, daily can be OK if you're a newspaper and I agree with Maria that you shouldn't send less often ... more

Email Marketing

Email Marketing Campaign

Email Marketing Strategy

Nov. 1, 2010

Marco Marini and 7 other people answered this question

Tips on striking the right balance for email marketing?

All great answers and good advice. In general, I would lean on the side of less content and then test addding more and less. The goal of the email is simply to have the recipient click to the landing or web page. The other part ... more

Email Marketing

Email Marketing Content

Email Marketing Newsletters

Oct. 14, 2010

Marco Marini and 3 other people answered this question

What does "confirmed opt-in" mean?

I completely agree with Kim. Double or confirmed opt-in is an email going to the new "subscriber" askin them to confirm the opt-in. It is great practice and prohibits people from opting you into a list without your knowledge.
/mm/ more

Email Marketing

Email Marketing Solutions

Marketing Automation

Oct. 1, 2010

Marco Marini answered this question

What's the difference between an email marketing strategy and an email deliverability strategy?

Technical requirements aside (SPF records, etc), I would say that email marketing encompasses deliverability because of one word: relevance. Your email marketing strategy and tactics should boil down to sending relevant content to your audience. Deliverability is more and more being determined on how the ... more

Email Deliverability

Email Marketing

Email Marketing Programs

Sept. 27, 2010

Marco Marini and 2 other people answered this question

Where can I find a good list of email marketing products?

If you're looking for a top-tier solution, Forrester published a Wave report called "Email Marketing Service Providers" in Q4 2009 (almost a year ago) where Responsys and ExactTarget are named as the leaders in a group of about 8. Today the main players are still ... more

Email Marekting Campaign

Email Marketing

Email Marketing Products

Sept. 27, 2010

Marco Marini and 2 other people answered this question

What call-to-action phrases work best for your campaigns?

Good question but hard to answer. It really depends on your audience so testing is really the only way to find out. For email subject lines, most tests conclude that short subjects perform better but, again, until you test you won't know how your audience ... more

Call-to-actions

Email Marketing Campaigns

Email Marketing Tactics

Sept. 27, 2010

Marco Marini and 1 other person answered this question

Email tracking and reporting- how can you be sure what worked and what didn't?

There is a way - Pivotal Veracity has a patent-pending solution in the marketplace that will allow you to see which of your emails are landing in the inbox, spam folder, trash folder, or the customer’s personal folder. There are other benefits like insight into ... more

Email Marketing Campaigns

Email Marketing Tactics

Sept. 27, 2010

Marco Marini and 7 other people answered this question

How do I create an email newsletter?

There are many players but the main ones are Vertical Response, Constant Contact, MailChimp and iContact. Most have a free trial so I'd recommend testing the one that seems most intuitive meets your needs.
/mm/ more

Email Marketing

Marketing Automation

Following 2 Topics

Email Marketing

Following 1 Person

Followed by 4 People

Knowledgeable in 9 Topics

Email Marketing

#67 of 273

#882 of 2984

Email Deliverability

#15 of 26

Focusmarketingrt

#17 of 34

Email Marketing Strategies

#39 of 51

#266 of 341

#302 of 519

Marketing Automation

#388 of 531

General Management

#782 of 1194