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Marcus Tewksbury

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Analyst, TheMarketingMojo

288 points

Marcus Tewksbury recommends this answer by Vaibhav Domkundwar

Sept. 7, 2011

Will all B2B marketing automation systems eventually be absorbed into CRM systems?

Its tough to say.
Technically, I think the answer is a clear, YES. Since the code database of contacts, their attributes and activity streams are all common to CRM and MA systems, it doesn't make sense for them to redundantly exist in multiple systems. MA ... more

Marcus Tewksbury and 6 other people answered this question

Aug. 15, 2011

What is the difference between Demand Generation and Lead Generation?

Steve does a good job laying out his definition. And if forced to create one, I would use a very similar definition.
However, I would caution against spending too much time defining terminology. We are in the midst of a major marketing shift where marketers are ... more

Demand Generation

Marcus Tewksbury and 9 other people answered this question at this roundtable

July 12, 2011

Modern B2B Marketing Strategies [7/12 @ 1 pm]

When should a company NOT invest in marketing automation software?

From the perspective of when a company is not READY for marketing automation, I recently blogged about this topic and included the following five scenarios:
1. You don't have relevant content
2. Your CRM is a mess
3. You don't know your buyer
4. Marketing and sales are not ... more

B2B Marketing Week

Content Marketing

Marcus Tewksbury recommends this answer by Carlos Hidalgo

July 11, 2011

What is the next big thing in Marketing Automation?

Indeed some of the top vendors have come out with new functionality and integrations over the past few weeks and months and they should be lauded for their innovation. However, I do not think we are ready to talk about the next big thing when ... more

Marcus Tewksbury and 5 other people answered this question

June 22, 2011

What does the strategic deal between Marketo and ExactTarget signal?

I believe the deal signals a widening of the Marketing Automation market. To date, MA vendors such as Marketo and Eloqua have played mostly in the B2B space. With the ExactTarget deal, Marketo has the opportunity to not only get in front of ET's B2B ... more

Email Marketing

Marcus Tewksbury and 7 other people answered this question

June 13, 2011

What's the difference between RPM & marketing automation?

I agree with Justin that currently there is not much difference between Revenue Performance Management and Marketing Automation. And I too hope to see the landscape evolve to a point where there is a marked difference between basic and advanced marketing automation platforms.
A change in ... more

Marketing Automation

Marketing Services

Marcus Tewksbury and 4 other people answered this question

Jan. 25, 2011

What's the best all-time Super Bowl ad?

Last year we conducted an empirical study of the social footprint of in game Super Bowl ads. In all we ran the study for 90 days (advertiser announcements in December, throughout playoffs, and then the month after), analyzed some 40 brands, and bench marked them ... more

Marcus Tewksbury recommends this answer by Kristin Hambelton

Jan. 20, 2011

What are/will be the biggest impediments to the marketing automation market reaching its potential?

In reviewing responses there are a few points that bear repeating, including the importance of marketing automation vendors not only selling technology, but, in some cases equally as important is ‘selling’ best practices – best practices related to processes, workflows and campaign strategy. Best practices ... more

Marcus Tewksbury recommends this answer by Carlos Hidalgo

Jan. 17, 2011

Would you say that marketing automation software is a "plug'n'play" technology? Why or why not?

Lauren:
Despite the attempts and claims of a few vendors in the market place to say otherwise, automation is not plug-n-play. This is not to say that the use of the technology should be difficult and that buyer should struggle to operate it. However, to assume ... more

Marketing Automation

Marketing Automation Software

Marcus Tewksbury is now following Carlos Hidalgo

Jan. 17, 2011

Marcus Tewksbury and 2 other people answered this question

Jan. 17, 2011

Why do you think that companies are still seeing such a low adoption rate for marketing automation?

To date the ROI for the MA platforms are in the longtail and most of us have to be fiscal half, or quarter focused. To build on Brian's point, if an MA tool isn't implemented and managed by a professional that knows what they are ... more

Marketing Automation

Marketing Automation Software

Marcus Tewksbury and 8 other people answered this question

Jan. 17, 2011

Is there room to start another marketing automation company? Why or why not?

Pete, love this last point you raise. What defined the marketing automation space today? And will that be what defines it tomorrow? From my perspective, I think the overall positioning of the space will evolve to more of a marketing workbench that spans the management ... more

Marketing Automation

Marketing Automation Industry

Marketing Automation Market

Marcus Tewksbury and 4 other people answered this question

Oct. 20, 2010

How do you optimize your business' social media pages for search?

Approach your social contributions just like you would a webpage. Apply the same SEO principals and content marketing strategy. Should be a consistent brand experience across all channels, including social. Should also be the same brand strategy. more

Search Engine Optimization

Search Marketing

Marcus Tewksbury and 8 other people answered this question

Oct. 20, 2010

How do I learn more about Search Engine Optimization?

Check this guy out -
http://syndikomm.com/blog/
He's the best I've ever come across. I don't even know him. He does a great breakdown of Hubspot's own promotional efforts. Mike Volpe even calls him out. more

Marcus Tewksbury recommends this answer by Josh Gibbs

Oct. 20, 2010

Measuring ROI of social media

Marcus, are you trying to measure ROI or value? For me, ROI is tied directly to sales. However, value is a taking the intangible (metrics, conversions, etc.) and assigning it a dollar amount that adds to the overall equity of the company. If you're talking ... more

Brand Valuation

Marcus Tewksbury and 3 other people answered this question

Oct. 12, 2010

How do I nurture a raw inquiry into a marketing qualified lead?

Something else I've found to be really important is to make sure everyone has a shared definition of a lead. Surprising how much disconnect there can around that.
I favor a definition that I've found to be best articulated by Greg Malpass over at Traction Sales ... more

Lead Nurturing Tools

Marketing Automation

Marcus Tewksbury and 3 other people answered this question

Oct. 11, 2010

What is the market share of the leading marketing automation vendors?

Marketing Automation

Marketing Automation Industry

Marketing Automation Vendors

Following 4 Topics

Lead Management

Marketing Automation

Following 1 Person

Followed by 8 People

Knowledgeable in 32 Topics

#96 of 2755

Marketing Automation

#28 of 497

#38 of 437

#23 of 180

#5 of 41

Lead Management

#33 of 223

Information Technology

#312 of 2263

#10 of 140

#4 of 27

#5 of 37

Inbound Marketing

#30 of 97

#10 of 42

Content Marketing

#52 of 202

Market Research

#28 of 205

#121 of 496

B2B Marketing Week

#16 of 54

Email Marketing

#76 of 266

Marketing Automation Industry

#20 of 59

#12 of 48

#85 of 188

#32 of 58

#32 of 61

Marketing Automation Software

#21 of 40

Lead Generation

#84 of 188

#1031 of 1982

#21 of 67

Demand Generation

#141 of 158

#1052 of 1211

Marketing Automation Solution

#20 of 27

Revenue Performance Management

#27 of 31

#22 of 24

#17 of 20