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Maren Hogan

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Principal Consultant/Chief Marketing Officer, Red Branch Media

10 points

Head of Red Branch Media, Boot-wearer, World-Traveler, Cereal Eater, Community Builder,& Awesome Sauce Con Carne. Serial CMO. Love recruiting, HR Tech and Talent Management. Building communities here, there and everywhere.

Feb. 21, 2012

Maren Hogan is speaking at this roundtable

#TChat Radio: Employee Super Powers: Is There an Assessment For That?

General Management

Human Resources

Company Culture

Employee Engagement

Oct. 12, 2011

Maren Hogan recommends this answer by Kelley Robertson

Why don't sales people ask for the sale?

I used to ask this question in my sales training workshops and heard these responses:
"I'm afraid of rejection"
"I don't know exactly what to say"
"I don't know how to ask"
"I'm afraid the customer will think I'm being pushy"
"I don't know when to ask"
"I might lose the ... more

Oct. 12, 2011

Maren Hogan recommends this answer by Rachel Happe

What is the difference between online and offline communities?

Good question and from my perspective the main differences are these:
- Offline communities are most often bounded geographically, even if vaguely
- The process of communicating and building relationships online is different than offline. It takes a bit longer for deep connections to form but faster ... more

Customer Service

Oct. 12, 2011

Maren Hogan and 1 other person answered this question at this roundtable

Community Management: Practical Lessons From the Field [10/11 @ 11 am]

Who is the ideal candidate / background for a community manager?

I like Lindsay's answer but I would almost value less knowledge in the field and place higher value on "learn a beat fast". This way they can learn and grow with the newest members of the community but also ask questions of the more experienced ... more

Customer Service

Sept. 29, 2011

Maren Hogan is now following Gautam Ghosh and 5 other people

Sept. 28, 2011

Maren Hogan and 1 other person answered this question at this roundtable

#TChat Radio: Building and Sustaining 3-D Talent Communities [9/28 @ 4 pm]

Is there a link to talent communities & revenue generation?

I would say less revenue generation than cost savings. So the answer is yes, a well planned and executed talent community will impact the bottom line significantly but it does take time. Lowering cost per hire, time to hire and impacting workforce planning are all ... more

General Management

Human Resources

Career Development

Sept. 28, 2011

Maren Hogan answered this question at this roundtable

#TChat Radio: Building and Sustaining 3-D Talent Communities [9/28 @ 4 pm]

Does generation make a difference when building talent communities? GenX vs. GenY?

It really does. Generational differences matter. Industry matters. Verticals matter. That's why so many platforms incorporate several. I think Marvin Smith mentioned that he was looking at rounding out the education part of his talent community and was really looking hard at the fact that ... more

General Management

Human Resources

Career Development

Sept. 28, 2011

Maren Hogan answered this question at this roundtable

#TChat Radio: Building and Sustaining 3-D Talent Communities [9/28 @ 4 pm]

How does one stand out in a talent community among the sea of individuals with varying backgrounds?

You interact, you pay attention, you do your homework. Believe me, there are not as many folks using your talent community as you think. Chances are if your target company is using any sort of assessment software or "gate" you're already there for a reason. ... more

General Management

Human Resources

Career Development

Sept. 28, 2011

Maren Hogan answered this question at this roundtable

#TChat Radio: Building and Sustaining 3-D Talent Communities [9/28 @ 4 pm]

What is a talent community?

Scott, I know a lot of people will disagree with this definition but this is how BraveNewTalent (and I, since I wrote it) define Talent Communities:
It might be easier to define what a talent community isn't. It's not an email database, an Excel file with ... more

General Management

Career Development

Company Culture

Sept. 28, 2011

Maren Hogan and 1 other person answered this question at this roundtable

#TChat Radio: Building and Sustaining 3-D Talent Communities [9/28 @ 4 pm]

In lean organizations with minimum resources, how does an organization evolve beyond talent pools and build a talent communities?

There are so many free tools (cough BraveNewTalent cough) that make this possible I can't even count them anymore. The real investment seems to be time in my opinion, drawing out the lurkers, focusing on the troublemakers, re-engaging the ones who haven't been around in ... more

General Management

Human Resources

Career Development

Sept. 28, 2011

Maren Hogan and 1 other person answered this question at this roundtable

#TChat Radio: Building and Sustaining 3-D Talent Communities [9/28 @ 4 pm]

Who’s responsible for building and maintaining talent communities within an organization?

The fancy answer is marketing director, intern who has the time or recruiter. Or you could keep an eye out for the person who organizes the parties with gusto, the one who doesn't forget people's birthdays, and the guy that makes sure to ask about ... more

General Management

Human Resources

Career Development

Sept. 28, 2011

Maren Hogan answered this question at this roundtable

#TChat Radio: Building and Sustaining 3-D Talent Communities [9/28 @ 4 pm]

Should you include past employees in your talent community?

I think that with few exceptions, yes you should. This not only opens the door for boomerang employees and rehires but shows a prospective hire that when their career at the company is over they can still be a valuable resource. Obviously not every past ... more

General Management

Human Resources

Career Development

Sept. 19, 2011

Maren Hogan is speaking at this roundtable

#TChat Radio: Building and Sustaining 3-D Talent Communities

General Management

Human Resources

Career Development

Aug. 2, 2011

Maren Hogan and 7 other people answered this question

Are high performing and high potential employees the same?

Lisa that is great question. I think that performer traditionally indicates how you are performing in the position you hold currently. Potential measures your top performance in this, other positions as well as with additional training. This is my understanding, every company has its own ... more

Human Resources

High Performance and High Potential

July 25, 2011

Maren Hogan asked a question at this roundtable

Recruiting 3.0 – The Evolution of Recruiting [7/25 @ 1 pm]

David asked: Q: If the "best" aren't on your job sites, is passion...

General Management

Human Resources

July 18, 2011

Maren Hogan is speaking at this roundtable

Recruiting 3.0 – The Evolution of Recruiting

General Management

Human Resources

Following 11 Topics

Career Development

Email Marketing

Human Resources

Information Technology

Online Marketing

...

Talent Management

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Followed by 20 People

Knowledgeable in 13 Topics

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