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Margaret Johnson

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Passionate Marketer, Make Marketing Sing

10 points

Sept. 28, 2011

Margaret Johnson is now following Jeff Ogden and 1 other person

Sept. 28, 2011

Margaret Johnson recommends this answer by Peter Johnston

Any recommendations for good marketing automation consultants?

Finding an experienced, unbiased consultant is well nigh impossible, Jeff.
This is a very new field and there are two types of marketing automation and which you choose depends on the type of company you are.
B2C MA majors on automation. The company gets so many ... more

Marketing Auotmation Consultants

Marketing Automation

Sept. 28, 2011

Margaret Johnson and 10 other people answered this question at this roundtable

How to Measure the ROI of Marketing Automation Software [9/22 @ 11 am]

What is the number one reason companies are buying marketing automation? (right or wrong)

There are a lot of reasons, but you asked for number one. I believe it to be ENGAGEMENT. Marketing automation software allows you to automate certain aspects of engaging with your prospects and your customers. You can attain a level of knowledge about their interests ... more

Sept. 27, 2011

Margaret Johnson answered this question

What are the best ways to incorporate the human touch into the lead nurturing process?

Pick up the dang phone! LOL Seriously, if you are scoring leads - even if only casually - and you see some click activity happening with a prospect, someone should call that prospect and make the human connection. No doubt that can get expensive, so ... more

Content Marketing

Sept. 27, 2011

Margaret Johnson and 8 other people answered this question

Should you DM your Twitter followers with promotional messaging?

I am building a new Twitter account (for myself this time, long story), and so I am in the process of choosing those I wish to follow. I have received a number of DM's with "thanks for following." A few of them have contained marketing ... more

Buyer Engagement

Demand Generation

Direct Marketing

Sept. 27, 2011

Margaret Johnson and 3 other people answered this question

What are the first steps to begin recovery from a social media PR crisis?

Apologize. Take ownership of the crisis; explain what you'll put in place to ensure it does not happen again. Take immediate and fast action to correct the situation if you haven't already. Don't expect it to disappear overnight. more

Online Marketing

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